Human copywriter trying to outwrite AI and outsmart the algorithms. Agency Partner @poundandgrain. The Drink Cart on Substack. Hotel lover at @hotelsociety.
Toronto
Joined September 2008
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Brands have been selling us the leaves changing since before any of us could hold a pencil.
Exhibit A: A family walks through a perfect autumn forest straight toward a ladle of pork and beans the size of a canoe.
This week’s Drink Cart is the full story You've Got Mail and fall ads: jacksonian.substack.com/p/yo…
Where do you go from Tomahawk? What could you do in post game celebration that is more over the top?
Caviar bumps off the game winning bat?
A whole leg of Iberico ham?
Giant king crab legs?
Mail a letter to Room 26. Wait three weeks. Get a 52-page book. Skip straight to the harness racing.
Doug Ford would have approved this strategy.
Imagine arriving at the “Castle of Comfort.”
Tourism boards have been chasing that feeling for a hundred years.
Is there anything better than municipal election campaign materials?
Got this banger of a postcard on my door last night. No notes.
Read “a different kettle of fish” this morning. Over twenty years writing and I’ve never come up with anything that sticks like a messy pot of fish.
There was a time in the 90s where every ad looked like a scrapbook?
Even a brand like Grand Marnier went full 90s.
I can only wonder, who is drinking Grand Marnier on a plane at 3:06pm. But it's not the worst idea I've ever heard?
A little Sunday Football eBay ad spelunking.
These headline are blowing my mind. As is the concept of chugging of a 2L of Diet Coke during the game. Absolutely unhinged.
More of these Diet Coke ads ⤵️
They just keep going. A Pro Bowl center getting a full double spread to pound a bottle of diet pop. The ’80s were different.
The 70s were the last time a brand trusted you to look at a picture of a jungle and think “yeah I could go for a nightcap.”
