Jack Oswald

100% 👏

It’s tough to tune it out sometimes and focus on the right things!

I encourage anyone who has a strong idea, whether they have a full-time job or not, to start an ecom brand on the side. If you can stick at it for a length of time and come out the other side, it’s like a Limitless pill for whatever you go on to do next.

Not to mention that you’re considered a ‘high earner’ at £50k annual income in the UK, which puts you up to a 40% tax bracket. That’s just £11 more per hour than the minimum wage. No wonder the UK has a living standards crisis.

They’re all true, that’s the point 😉

ecom is FULL of contradictions - You need to be on TikTok Shop - Barely any brands make money on TikTok Shop - Amazon is no longer worth the squeeze - Brands who sell on Amazon make more profit overall - You should spend more on Meta ads - Meta ads are too expensive, organic is the way - Organic is dead - You need to increase your AOV - Higher AOV means higher CAC - You are giving away too much money in discounts - you need a stronger offer - Focus on one hero product - New products are sources of growth - Retention is more important than acquisition - You can’t retain customers you haven’t acquired - Build a brand, not just a business - Nobody cares about your brand - You need to diversify your sales channels - Double down on what’s already working - ecommerce has never been easier - ecommerce has never been harder The worst thing you can do is jump ship every time you come across someone on the internet telling you there’s only one way to build a business. Be humble enough to learn, but confident enough to back yourself.

This ep is a must-listen when it drops. @ShaunClarkpt has so much wisdom to share Exactly why I love doing this pod 🔥

This is exactly what needed to be said about the state of ecommerce in 2026.

Live mostly in Europe, and totally agree. Plenty of reasons to live in Europe, but becoming rich isn’t one of them.

Oh shit, sorry to hear that. But keen to follow this and see what you end up creating!

What it’s like for us solo brand operators around this time of year 😂

💪💪💪

Found this video on an old laptop. Me at 14, practicing serves, 4,000 miles from my family. Probably hadn’t seen them in months. This was my day-to-day grind, from hours of fitness, practice on court, and studying on my own in a shared room with 4 bunk beds. Still learning today that wanting it badly and putting in the hours doesn’t always mean you’re working on the right things.

Ughh, more Meta ads manager bugs. Every 2/3 ads I upload have this 'delivery error'. I've tried doing it in an incognito tab, duplicating ads, re-uploading the original video or image in a new ad, nothing works. Anyone else have this or know a way to fix it?

This is a beauty! Congrats!!

Ah man, that means a lot. Would say exactly the same about you @austriker27! One of the best parts of getting into ecom has been meeting people like David.

Such a cool collab! Maybe a couple of free nights as well? 😉

If modular/detachable bags can be labeled as complex, would love to join!

Glad you’re back Mathias! Missed our chats! But glad you spent time working things out and of course that Kleio continues to crush it 💪