DM ‘agent’ for my dropshipping supplier
Bangkok, Thailand
Joined June 2022
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Sell to non English countries.
Take winners from US market.
Translate your website and ads and buy local domains.
If 1 market works, expand to more.
Always sell in the native language.
30.6k (Norway) = $3.2k
21.6k (Denmark) = $3.4k
€6.2k (German)= $7.4k
€5.6 (French)= $6.7k
2025 I failed all of my goals.
I did worse in 2025 than 2024.
Here’s the mistakes I made and how I’ll learn from this to do $10m+ in 2026.
Background:
End of 2024 I hit my first $1M month.
I had a goal to do $3M in a month in 2025.
But in 2025 I did not do a $1M month.
Still very grateful to do these numbers, just not the growth I wanted
Why I failed:
1.Complacency
I reversed engineered my $3M goal with exact things I needed to do to get there and I failed to do these actions.
I achieved the goal I had for 3 years of a $1M month and lost my drive to get to the next level.
2025 I worked less hours than 2024
I worked with way less intention, wasn’t thinking about everything I was doing, just going through the motions.
In general I got comfortable and business got worse because of this.
2.Hiring
The things I needed to do to get to the $3M month were impossible to do by myself.
I needed to get to 300 campaigns on meta to achieve a $3M month.
(That might sound weird to you, read through my old tweets and I explain why)
Up until now I only outsource media buying and customer service.
Publishing that many campaigns, making the ads and landing pages are all full time jobs, but I was doing them all myself.
Therefore I didn’t achieve my goal of 300 campaigns.
I’ve now hired those positions.
Sounds pretty obvious that you need to hire to get to bigger numbers.
For me it was limiting beliefs/things I was telling myself.
‘I’ll hire next month ’
‘no one can do it like me’
..etc
3.Thinking in terms of months
I set a goal of a $3M month only for Nov/Dec, not for the full year.
So between Jan–Oct I had nothing to keep myself accountable for.
From now I only set yearly goals
In general I think too many people in ecom think about the day or the month.
You need to start thinking about the year.
Doing 4/5M a year, you’ll probably do a $1m month in your peak month. Which can trick you into thinking you’re doing better than you are.
It’s not per month, it’s 1 month.
This will be great for your emotions as well, as ecom fluctuates so much by month.
It can seem like your business is getting worse if you look by month, or it can seem like you’re improving, when both could be incorrect it’s just seasonality.
Instead zoom out and think about the year.
Summary:
I think $3–5M a year is a big sticking point in ecom.
How you got to this level is definitely not how you get to 8 figures+ a year.
And personally speaking, more income than this doesn’t affect your life the same way getting to this level did.
Don’t slack off
Hire
Set yearly goals
Side note:
Revenue doesn’t mean anything, profit is all that matters.
When I talk about revenue for my business, it only counts if margin is 25%+
In the past I’ve chased revenue and sacrificed profit.
If you run ads like me, just keep your roas higher.
Break even roas x 1.7
Use this formula, this is the roas you should stay at.
Anything below Break even roas x 1.3 = decrease
Anything above break even roas x 1.9 = increase
This will keep your store margin around 30%.
Example:
1.5 break even roas = 2.55 goal roas.
1.95 or below decrease.
2.85 or above increase.
Analyse budgets every 10x break even CPA or 1 day whatever is highest
Example:
Sell $50, cost $10 = $40 break even CPA
Analyse every $400 in ad spend
Or everyday if budget above $400 daily.
Thanks for reading
Bought my first house at 21.
A rental property.
Rental yield will be roughly 4%.
Appreciation on the house will be roughly 5%.
9% return
Low return but very low risk.
Same area as where I grew up.
I haven’t seen the house once, because I live aboard.
I bought it cash, no debt.
- Saves my time dealing with a mortgage
- No monthly payments
- Allows me to invest more capital at once.
- The house wouldn’t cashflow much at all with a mortgage.
Good to diversify my networth now.
Before this purchase my networth was 90% in the stock market, ETFs.
Next property purchase I’ll buy something with a much higher return.
Maybe a villa in Dubai/Thailand for Airbnb.
Hit a record month in December
Things I’ve learnt:
1. 15th Dec to 31st Dec you need to decrease budgets aggressively. Roas drops quickly, so best to monitor your campaigns every day during this period.
I was analysing every 2 days, I had some days at a loss.
2. 1st Dec to 15th Dec you need to increase budgets aggressively. This is the best time of the year for ecom. Analyse on a shorter time period and bump budgets up more than you usually do.
3. Don’t test products or launch any new campaigns past Dec 15th. Better to launch them in January, higher chance of success.
4. All of your December revenue is from the work you did prior in the year. There’s not much work you can do in December apart from optimizing your budgets that will affect your results.
It’s been a goal of mine for 18 months
Here’s a conversation I had with @lukebielb 18 months ago.
I thank @lukebielb a lot, as I didn’t even think a $1M month was possible before speaking with him.
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The process I use to do $750k/mo dropshipping
30 niche stores in 30 countries
1. Find a winner in an English market
2. Test the product in 1 country (eg Germany)
3. If it works, scale horizontally to all countries.
4. If it doesn’t work, move onto the next product.
5. Repeat.
I’ll answer as many questions as I can on this tweet
Norway and Sweden
Love Scandinavian countries
You need Klarna for both.
But that’s what makes it so great
Not too many people have access to Klarna.
It’s very hard for everyone in the US/Canada to get Klarna without opening up foreign companies.
And most dropshippers are scared to use Klarna because of holds/issues
(Sell a product that works, ship it with a good agent, and have good customer service and processors will never be an issue)
All of this means hardly any competition
CPMs low and CVR high.
Test them out.
