UGC Growth Operator | 100M+ Views For Clients | Scaling Apps & SaaS Organically
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Joined May 2017
- Tweets74
- Following283
- Followers354
- Likes15.3K
A couple posts in, one of our creators is already printing views off the bat.
Follow and rinse the working formats in UGC.
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Max retweeted
Almost all of the money I make goes straight to my parents
Growing up, my closest friends flew first class to Asia every break while my parents worked LONG hours to provide the best possible opportunities
I've never been interested in nice watches, clothes, cars, or even a nice apartment (every tweet in 2025 was engagement bait)
I believe it is almost inevitable that I'll end up with generational wealth in the next decade
But being able to give back to my parents is temporary
Giving back to my parents, obsessing over my work, and being around the best people is all I'll ever need to be happy
2-3 years ago, I dropped out of college with -$536 to my name. Everything changed for the better, very grateful for myself (who worked hard) & my parents (who supported me)
Never give up, anyone can be someone
4M UGC views in the month of August, on one FB account.
Facebook is STILL an underrated goldmine.
No reason not to crosspost to Facebook when it's too easy and views like this come in. Free eyeballs on your product.
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It's wild how quickly the UGC meta changes.
What works 2 weeks ago may not work today. Formats constantly change/evolve.
If you have a UGC account that's dying, you just likely need to test/develop/change formats. Even if it's just changing content by 10%.
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60 day difference on a dying UGC account.
3 main things we did to revive this account:
-Remake videos that already went viral on the same account ASAP
-Reuse videos with slightly different hooks/music
-Upload more (hire an editor if needed)
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20m views btw
@itzStunz is the goat
Take viral formats and just apply viral trends. That's all it took for this video to get 300k views.
The AP Swatch was trending online, so we just took that idea, mentioned it in the first 2 seconds, and unboxed a watch.
Use trends to your advantage in UGC.
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There aren't many brands telling their UGC creators to post on Facebook right now.
You can connect a Facebook page to your Instagram and have the reels get cross posted automatically.
No reason to leave views on the table.
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When the same exact format keeps printing, you need to take full advantage of it:
-Posting multiple times a day
-Remaking viral hooks
-Using the same sounds
No reason to stop or reinvent the wheel while a concept is popping.
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After doing 17M views with UGC myself, I've seen that great creators are so rare that brands are willing to pay hundreds $$$ for referrals to them.
Genuinely the most important piece of the puzzle.
That's why we've connected with hundreds of creators - build a QUALITY network.
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On track for 2m+ IG views this month, on one account, just for one brand.
This has been posting 1x a day. Ramping up to 2x should easily push this account over that 2mil mark. Can always be doing more💪
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Most apps/SaaS founders were chasing higher production and fancy editing to market their product a couple years ago.
Crazy to think that authentic content was the true winner all along. Nobody wants to see a generic tutorial or pitch for an app.
Real people buy from real people and authenticity sells.
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I’ve done over 16 million views on UGC content:
Having a dialed-in Instagram feed is so important if you’re an app/SaaS founder making UGC.
Most people think it’s just to find videos to copy 1-1, but that’s what's keeping your brand behind.
Being tapped in with new formats, finding creators who are popping off, and seeing what hooks are working right now is how you reverse engineer virality.
Having a catered feed is literally a free database that’s constantly updating.
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Within 30 days we took this software company from 264k to 1M+ views with UGC.
All it took was a format change to a simpler type of content (that’s also easier to produce).
That’s it.
If your UGC campaign is slumping in views, it only takes a couple changes to get creators to be taking wins again.
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Some recent UGC wins (786,000 views from 3 videos).
After seeing views steadily drop, I completely shifted away from overly edited videos and moved toward yap formats.
Super repeatable and it breaks user skepticism - almost feels like a conversation with a friend.
These formats convert better for brands than overly produced videos as well.
