I want to explain why we are speaking up about the cultural representation in #ScarletHeartTH. Scarlet Heart is already a globally recognized story, and its Thai adaptation has been highly anticipated, especially because GMMTV has cast some of its most popular and well-known actors. As fans, we have waited for this project for over two years, and we understand how much excitement surrounds it. We want this series to succeed, and we want to see the actors we love shine on an international stage. But supporting a series and protecting our cultural heritage are two different things. One does not cancel out the other. This is not just an ordinary fictional story that will be watched and forgotten. It is a major production with the potential to reach audiences around the world. A project of this scale can introduce people to a country's history, traditions, clothing, and cultural identity. That is precisely why cultural research and accurate representation matter so much. When audiences around the world see a costume presented on screen, many may naturally assume that it belongs to the culture of the country producing the series. If a historically significant Myanmar traditional costume is used without proper research, context, or acknowledgment, there is a real concern that international audiences may mistakenly identify it as Thai traditional attire. The costume in question is associated with Myanmar's historical heritage, particularly the Yadanabon era. Myanmar's traditional clothing did not simply appear without a history. Its development can be studied through historical records, paintings, photographs, and other cultural documentation from different periods. These are matters that can be researched and examined through evidence, rather than dismissed as mere opinions on social media. Thai productions can portray other cultures, but cultural exchange requires proper research, respect, and historical accuracy. Concerns about a costume’s origins should be taken seriously, not dismissed as unnecessary criticism. Myanmar is a country whose people continue to struggle for freedom and a better future. At the same time, preserving our history and cultural identity remains an important responsibility. Our circumstances do not make our heritage less valuable, and the challenges our country faces do not mean we should remain silent when we believe our culture is being misrepresented. To those asking why we are making an issue out of clothing in a television series, please understand this: we can love the actors without agreeing with every decision made by the production team. We can support the artists while questioning the production's cultural representation. And we can look forward to a series while asking its creators to be responsible. Our criticism is not an attack on Thai people, Thai culture, or the actors involved. It is a request for accountability from a major production company whose work will be seen by an international audience. GMMTV has had more than two years to prepare a project of this scale. We believe that researching the historical origins of culturally significant costumes should be part of that preparation. We are asking the production team to review the concerns, consult reliable historical sources and relevant cultural experts, and provide clarification where necessary. We are not asking anyone to blindly accept our claims. We are asking for the same standard we expect from any major historical production: research the facts, respect the cultures being represented, and take legitimate concerns seriously. Loving our artists does not require us to stay silent about cultural misrepresentation. Supporting entertainment does not mean abandoning our responsibility to protect our heritage. We can do both. Our history matters. Our cultural heritage matters. And asking for it to be represented accurately is not causing trouble. It is asking for respect. @GMMTV #ScarletHeartTH #MyanmarCulture