The first discipline at IRAS is sight. This applies to artist and company. Perception comes before action, because perception creates awareness. Awareness then requires responsibility.
“Once you’re aware, you’re responsible”.
That’s the standard.
theiras.com
Matt Winn retweeted
In 1997, a developer publicly told Steve Jobs he had no idea what he was talking about. Jobs paused and answered with the most important business lesson ever delivered under pressure.
Bookmark & watch today, no matter what.
Introducing is… crazy but yessir. Dallas culture needs way more eyes 🔥👁️
These boys from Dallas so hard and talented i told them both to pull up and perform at @duvalswaterfall just so i can say later on “i told ya so” 😂 🔥🔥🔥🔥🔥🔥introducing tye Harris and @hashisenjoo
Blessed to be building the next layer of IRAS alongside some of the music industry’s biggest tech founders.
Everybody wants a developed artist. Who’s budgeting for the years it takes to develop one? Studio time is one expense. There’s also the team learning the artist, refining the work, finding the audience, and staying long enough to use what they learn. If every release has to prove itself immediately, you’re funding auditions.
Everybody’s talking about artists needing to build their own businesses, but a distributor and a funding offer don’t replace artist development. Who’s helping sharpen the music, put a release together, build an audience, and get the rights and money organized before there’s enough revenue to qualify for funding?? That’s the work we’re doing at IRAS, with artists who are still building. Independence shouldn’t mean figuring all of that out alone.
theiras.com
Matt Winn retweeted
I don’t know who needs to hear this, but the “music execs” who are on live all day in front of nondescript plaques are scamming you.
I don’t think artist development is not dying. Majors are simply doing less of it before demand is measurable. That leaves artists to develop alone or independent companies to absorb the cost without enough infrastructure behind them. My company IRAS exists to close that gap by developing artists early, building the systems around the work and creating lasting value without making major label validation being the end goal.
Matt Winn retweeted
When you create the culture but don’t protect it, this is the result. It’s also what happens when Black people in those rooms prioritize proximity to whiteness over making sure other Black people have opportunities behind them. Once the culture has been extracted, you’re no longer needed.
This is why unity mattered. Hip-hop sales have declined by 40%. If it’s no longer profitable for them, what makes you think they’ll still value the Black executives who helped build it? A lot of y’all failed the assignment by trading the bigger picture for your own self-interest.
