We make complex Web3 products impossible to misunderstand. Full-stack creative for launches, investors, and ecosystems. @vort3x_labs & @vortexfilms_in
India
Joined November 2025
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𝗜𝗻𝘁𝗼 𝘁𝗵𝗲 𝗦𝗽𝗮𝗰𝗲
This is definitely one of my favourite work out right now and the timeline we pulled this off was absolutely crazy.
Fun Fact - Rendering this wasn’t easy xD
With @vort3x_labs
Arpit retweeted
Aspera Industries built an aircraft that will reshaped how the world moves it cargo. We got to decide how the world would see it.
This is what went into Eureka’s launch film and how we got from “what if we…” to the shots you see on screen.
Credits:
Client - Aspera Industries
Concept, Narrative And Direction - VortexLabs (@vort3x_labs)
Production House - VortexFilms (@Vortexfilms_in)
Director - Naveen Kumar (@madvortex_ )
Creative Director And CG Lead- Pranay Bubna (@pranay2903)
Project Manager - Arpit Upadhyay (@itseclipseee)
CG Artist - Jaskirat Panjrath (@panjrathjas)
CG Assist - Aditya Chandran
Editor - Devansh Kharya
Assistant Editor And SFX - Kwertigy
Arpit retweeted
Directed & produced by Yours truly @madvortex_ . The response on this been absolutely bonkers. Just like I hoped & wished for.
Thank you @caleb_friesen for putting me & @khushhhi_ together on this to make this amazing vision come to life.
Enough masti for now. Onto the next one ⚡️
Arpit retweeted
Met @Its_Badshah on the shoot. He remembered me by NAME (big deal lol)
This was one of those projects where we just high-rolled everything as we went. It was TOUGHH. But this specific project taught me sooo much about sets and stuff.
Got flown down for the first time in bombay for a big production. it was crazy.
Made this video almost two years ago so pls don't judge :)
How @spotifyindia Daylist ft. Badshah film came together.
We handled the post-production from edit to final finish.
Full breakdown below.
Arpit retweeted
How @spotifyindia Daylist ft. Badshah film came together.
We handled the post-production from edit to final finish.
Full breakdown below.
Arpit retweeted
the only video on @one8world's website right now is ours.
every brand site has a hundred assets. one8's has one video.
it's ours.
Presenting Boom Rush.
Arpit retweeted
Most Web3 teams don't have an execution problem.
They have a framing problem.
Sit in a kickoff with a strong technical team and the first 30 minutes is almost always the same.
Architecture.
Throughput.
Token design.
Integrations.
Roadmap.
All important.
But almost none of it tells you what the product means for the person who is eventually supposed to use it.
The deck opens with the stack.
The site opens with feature tiles.
The pitch opens with what got built.
By the time anyone gets to why it matters, the room is already gone.
These teams aren't bad communicators.
They're inside the build.
Everything that feels obvious to them is the part the rest of the world cannot see yet.
That is the gap.
The engineering is real.
The work is sharp.
But the layer between the system and the meaning is missing.
You don't fix that with better visuals.
You don't fix it with a louder launch.
The framing has to be solved upstream.
Before the film.
Before the site.
Before the campaign.
Otherwise execution just makes the wrong story look more expensive.
Arpit retweeted
4 shots from the @intodotspace launch film.
Frames the film was built around.
Built on a CG + AI pipeline. What used to take weeks now ships in 3 days.
836K views in 48 hours.
Arpit retweeted
Phase 1 took 3 weeks to reach 753K views. Phase 2 surpassed it in 2 days.
Not because the second film was better. Because Phase 1 was briefed to build an audience that would still be there 4 months later when the product opened.
Most launches optimize for the moment. We brief for the system.
Arpit retweeted
We made this.
3 days, concept to V1 approved. Brief said 5.
2 teasers and a main film, all greenlit first pass.
If you're shipping in AI or Web3 this quarter and your creative partner still moves at PR-agency tempo, you already know the problem.
Arpit retweeted
How we made the @intodotspace film.
Shot by shot. Wireframe to final.
The brief said 5 days. I said we'd get it done in 3.
Then spent 3 days making sure we did!
