Asian Boutique sports and events agency with a Global focus helping companies achieve better outcomes with their Commercial, Marketing Services and Event Ops.
Kuala Lumpur & Hong Kong
Joined June 2020
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Host city. Organising committee. Federation.
Same event, same goal, multiple partners, multiple versions of the plan.
If you’ve worked across those lines, this Thursday’s briefing is for you.
Join us here: luma.com/v141gryc
#MajorEvents #EventDelivery #HostCities
Missed requirements, rework and late decisions may not appear in event budgets, but someone pays.
One event. Many organisations. Different information.
How do we close the gaps?
Join us on 22 October.
Register: luma.com/v141gryc
#MajorEvents #IPSEMSquared #EventDelivery
Sponsoring a team doesn’t automatically get your technology into the stadium. Rene explains why a deal can only deliver the rights your partner controls.
Read the full article: ipsemsquared.com/post/what-a…
#IPSEMSquared #Sponsorship #CommercialRights
How many times a day does your team copy something from one place and paste it into another?
Nobody calls it a process problem, because everyone's used to it. Alistair doesn't see it that way.
Watch it on LinkedIn: linkedin.com/feed/update/urn…
#IPSEMSquared #BPI #BusinessImprovement
What does a sponsor actually get once its logo is up?
Rene explains why every deal needs a clear business outcome beyond visibility.
Read the full article on our website: ipsemsquared.com/post/the-lo…
#IPSEMSquared #Sponsorship #SponsorshipROI
A broadcaster needs content, but no brand actually needs sponsorship. Read why that matters on our website: ipsemsquared.com/post/nobody…
#IPSEMSquared #Sponsorship #SponsorshipStrategy
Stuart was asked to find more sponsors for a client. The review pointed somewhere else. Watch on LinkedIn: linkedin.com/feed/update/urn…
#IPSEMSquared #Sponsorship #CommercialStrategy
When the global team wants one thing and the local market wants another, Emily stops the work. Here's why, on LinkedIn.
linkedin.com/feed/update/urn…
#IPSEMSquared #Marketing #StakeholderAlignment
Why are you holding this event? One answer tells Stuart straight away that there's a problem. Watch on LinkedIn: linkedin.com/feed/update/urn…
#IPSEMSquared #Events #EventStrategy
IPSEM Squared, in conjunction with Major Events International will be presenting a session on the challenges faced when staging events on Thursday 22 October, 3pm BST (4pm CEST, 10am EDT, 7am PDT, 10pm SGT).
You can register for the session here: luma.com/v141gryc
We will tackle the most common challenges in event delivery, including:
• Rework and fragmented information
• Limited coordination and late decisions
• Unclear governance
• Increased risk
• Time lost to low value work
Could your senior team draw how your business actually works? Stuart has a simple way to find out. Watch on LinkedIn.
linkedin.com/feed/update/urn…
#IPSEMSquared #BusinessImprovement #BPI
Over the next 12 weeks we're sharing what our team has learned from the problems they keep running into, across events, sponsorship, marketing and business. Follow along on LinkedIn: linkedin.com/company/ipsem-s…
#IPSEMSquared #BPI #Marketing #Sponsorship #Events
Last week, our Managing Director, Stuart, spoke at the AIPH Annual Congress in Bari, Italy. It was great to discuss how aligning people, processes and information through one platform can make complex work clearer and easier.
#IPSEMSquared #AIPH2026 #BusinessImprovement #BPI
Statement wins in Malmö as Zhou Qihao powers past An Jaehyun, Qin Yuxuan stuns Mima Ito and Giorgina Piccolin keeps her run alive at Europe Smash - Sweden 2026. #WTT #TableTennis
worldtabletennis.com/descrip…
Day 4 at WTT Champions Yokohama 2026 brings a blockbuster Round of 16, with Dang Qiu facing Kanak Jha, Tomokazu Harimoto meeting Xiang Peng and Kuai Man taking on Bernadette Szocs. #WTT #TableTennis
worldtabletennis.com/descrip…
WTT Champions Yokohama 2026 begins with a packed Day 1 as Zhu Yuling seeks revenge, Felix Lebrun faces Flavien Coton and Sora Matsushima returns to action against Zhou Qihao.
#WTT #TableTennis
worldtabletennis.com/descrip…