Something that I find wild is when people don't check to see if the logo they've made has been done before. As a minimum, we always make sure to: - Reverse Google image search (black logo on a white background) - @WIPO Global Brand Database image search - Loose googling of the concept (for example, I created an S in the form of a thumbprint, so I googled thumbprint S logos and found dozens) There's always the possibility that logos will look somewhat similar as there's millions of them out there. But to avoid awkward conversations, we should always do our best to make sure that every logo we create is unique.