The wild story of how we sold SHOP to SHOPIFY in 12 days.. We were short $500K to close an opportunistic acquisition (T2G). Out of nowhere, I was reminded that we had been sitting on these premium SHOP domains that we picked up years back. Naturally, Shopify (NASDAQ: SHOP), the world’s largest e-commerce tech co., was the fitting buyer. It took about 12 days from reaching out to Harley Finkelstein, @Shopify President to closing the deal. The last minute proceeds from the Shop sale were the final $ needed to close the T2G acquisition, which has since added $1M+/ year in EBITDA, and has been a big part of our turnaround this year (we recouped our upfront investment in the first 90 days). As far as we’re aware, it was the largest .ca domain sale of the year in Canada. Not huge $ but it was a nice last minute gift (on Xmas eve nonetheless!), and just in time to close our game-changing acquisition. If only it had been a .com instead of a .ca 😅 Stay scrappy, my friends 👊🏼

If Buffett was still in charge it would have most definitely been an investment in $CSU rather than Bending Spoons $BSP Longer track record. More disciplined. More diversified. More decentralized. More cash flow. Less debt. MUCH cheaper valuation. Agree? #ConstellationSoftware vs. #BendingSpoons #BerkshireHathaway #WarrenBuffett $BRK.A $BRK.B

Jam packed day ahead! Presenting at Smallcap Discoveries in Vancouver, along with 11 one-one investor meetings ✅ Keynote by @iancassel @smallcapdisc @EMERGE_ECOM $ECOM.v

Ain’t that true

A few years ago, our debt with Cortland stood at $25M 👀 Yesterday, we officially paid Cortland down to $0 🤯 Desjardins refinanced the final $5.9M at MUCH improved terms ✅ Paying Cortland down from $25M to $0 wasn’t one big move. It was 100s of small ones. We sold businesses. We paid down debt. We cut costs. We renegotiated contracts. We rebuilt parts of the business. We fought for every dollar of cash flow. And when things got really hard, we stuck around. There was nothing glamorous about most of it. Just a small team, showing up every day, making difficult decisions, and trying to deliver on what we said we were going to do. Slowly, the numbers started moving in the right direction. Growth returned ✅ Cash flow returned ✅ We started buying businesses again, but with more discipline and synergy this time. And eventually, we earned the opportunity to move from expensive, short-term debt (11% interest rate, renewing every 12-18 months) to a 7.3% rate and a 7-year facility with #Desjardins, one of Canada’s largest financial institutions. I don’t view this refinancing as the finish line of course. I view it as the end of a LONG ass first chapter. For the last few years, so much of our energy went into fixing, simplifying and de-risking EMERGE. Now we get to put more of that energy into playing OFFENCE again. Growing our businesses. Buying great ones. And continuing to do the BORING stuff, day after day. SCRAPPY all the way baby!! It took a lot to get here. Proud of our team for sticking with it. Feels good to deliver on our promise to complete a “Canadian bank” refi deal this year. Now, back to work 👊🏼❤️ @EMERGE_ECOM $ECOM.V

Join us for our @EMERGE_ECOM investor webcast today at 11am ET to discuss the landmark #Desjardins debt refinancing (7-year term, 3.7% interest rate cut), and the impact it has on the future of EMERGE $ECOM.v Register below👇👇

$ECOM.v Thanks Nicholas 🤝✅

EMERGE Secures 7-Year, $5.85M Debt Refinancing with DESJARDINS at Significantly Lower Interest Rate ·       Rate cute from 11.0% to 7.3% on Term Loan (3.7% lower) · 7-year term through September 2033, extending senior debt maturity from October 2027 and significantly reducing near-term refinancing risk and costs · ~$400K in annual cash flow savings expected, primarily directed towards debt reduction · $5.85M term loan facility, and a $1M line of credit available to EMERGE for working capital · Desjardins, one of Canada’s leading financial institutions, joins EMERGE as a lending partner, supporting the Company’s next phase of disciplined growth · EMERGE CEO and CFO to host webcast on Thursday, September 24 at 11:00 AM ET (Register Below) Following our multi-year efforts, we can finally share that EMERGE has officially secured a substantially lower-cost, long-term credit facility with Desjardins, one of Canada’s most established financial institutions. Graduating to a traditional Canadian bank facility has been one of our key stated priorities for years, and was only made possible by EMERGE’s significantly improved financial profile. The materially lower interest rate, combined with the elimination of recurring refinancing costs, is expected to meaningfully strengthen our cash flow, allowing us to direct the majority of these savings toward methodically reducing debt over the coming years, while preserving the flexibility to invest in our businesses and pursue accretive acquisitions as the right opportunities arise. We are grateful for the team at Desjardins for their vote of confidence in EMERGE at this exciting inflection point. Benjamen Pinsky, Associate Director, Technology and Innovation Banking, Desjardins, commented, “Desjardins is pleased to support EMERGE as it enters its next phase of growth. This financing provides the Company with a long-term capital structure designed to support continued operational progress and growth across its portfolio of businesses.” Webcast We will host a virtual corporate presentation on Thursday, September 24, 2026 at 11:00am EST (Register in Comments) @EMERGE_ECOM $ECOM.v

Many years ago, we discovered that a former customer service rep had transferred himself $20,000 in credits from our site.. 𝘉𝘢𝘴𝘪𝘤𝘢𝘭𝘭𝘺, 𝘩𝘦 𝘳𝘰𝘣𝘣𝘦𝘥 𝘶𝘴 👀 By the time we figured it out, he had already left the company. He was also quite young. And while what he did was obviously serious, I didn’t particularly want to ruin a young guy’s career, or his life, over one really stupid decision. So I called him. No lawyers. No police. No dramatic legal letter. I gave him two options: 𝗢𝗽𝘁𝗶𝗼𝗻 𝟭: Pay back the $20,000 𝗢𝗽𝘁𝗶𝗼𝗻 𝟮: I figure out where your parents live, get on a plane, knock on their door, sit down at their kitchen table and explain, in painstaking detail, what their son did. He was young enough that I figured the prospect of explaining this whole thing to Mom & Dad might actually be more terrifying than hearing from a lawyer. There was a long silence. 𝗧𝗵𝗲𝗻: “I’ll pay it back.” 𝘚𝘮𝘢𝘭𝘭 𝘱𝘳𝘰𝘣𝘭𝘦𝘮. He didn’t have $20,000. So, naturally, we did what any reasonable lender would do… 𝘞𝘦 𝘯𝘦𝘨𝘰𝘵𝘪𝘢𝘵𝘦𝘥 𝘢 𝘱𝘢𝘺𝘮𝘦𝘯𝘵 𝘱𝘭𝘢𝘯  😂 No lawsuit. No collections agency. No courtroom. Just a very uncomfortable phone call, the looming prospect of an even more uncomfortable family meeting, and a multi-year lesson in accounts receivable. I’m glad it ended that way. He got the opportunity to fix a very bad mistake without having it define the rest of his life. 𝗦𝗼𝗺𝗲𝘁𝗶𝗺𝗲𝘀 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝗰𝗼𝗹𝗹𝗲𝗰𝘁𝗶𝗼𝗻𝘀 𝗱𝗲𝗽𝗮𝗿𝘁𝗺𝗲𝗻𝘁 𝗶𝘀 𝗮 𝗱𝗶𝘀𝗮𝗽𝗽𝗼𝗶𝗻𝘁𝗲𝗱 𝗺𝗼𝘁𝗵𝗲𝗿 ❤️ 15 𝘺𝘦𝘢𝘳𝘴 𝘰𝘧 𝘦𝘯𝘵𝘳𝘦𝘱𝘳𝘦𝘯𝘦𝘶𝘳𝘴𝘩𝘪𝘱. 𝘚𝘵𝘪𝘭𝘭 𝘵𝘩𝘦 𝘴𝘵𝘳𝘢𝘯𝘨𝘦𝘴𝘵 𝘳𝘦𝘤𝘦𝘪𝘷𝘢𝘣𝘭𝘦 𝘐’𝘷𝘦 𝘦𝘷𝘦𝘳 𝘤𝘰𝘭𝘭𝘦𝘤𝘵𝘦𝘥  🤯

You can afford to screw up quite a few things when you buy right. You can get almost everything right and still lose when you overpay.

If you’re going to ask someone on your team to do something “beneath them”, you better be damn sure you’re willing to do it yourself. I see this one all the time. Someone gets a title and suddenly certain tasks are “not their job.” I don’t buy it. I’m the CEO. If a PR needs to be drafted, I’ll draft it. If a deck needs fixing, I’ll fix it. If something needs scheduling, uploading, formatting, cleaning up, chasing down or doing at 10pm on a Sunday… I’ll do it. It's not the best use of my time, but it just needs to get done. My team sees me doing those things, then when I ask them to do something that might technically be “beneath them,” they understand the deal. Nobody is above the work. That’s how we built EMERGE. That’s why we survived the "DARK PERIOD". DOWN & DIRTY babyy!! That's how. @EMERGE_ECOM

Always good. Sometimes great. Never terrible. Tends to compound exceptionally well over 50 years. Can’t remember who said it, but it stuck with me... So now it’s mine 🙃

Sad to see Goodfood go under. There’s a lot to learn from this one.. The Good - They proved you could build a Canadian food / D2C business at real scale, at its peak close to ~$400M revenue in Canada. Serious scale! The Bad- The unit economics were terrible. Meal kits are an incredibly high-churn business, highly dependent on R&D, i.e. the next cool recipe and ever-changing consumer habits. All this exacerbated by debt levels that proved too high to dig out of when the business turned on them. If you’re spending heavily to acquire customers who don’t stick around long enough, the CLTV/CAC eventually catches up with you. You can grow through that problem for a while, but you can’t grow out of it. At the height of the #ecommerce (pandemic) boom, #Goodfood went all-in on same-day, and I recall some talk of same-hour grocery delivery. That's some big boy talk. More facilities. More inventory. More infrastructure. More capital. More people problems. They were essentially trying to play a game designed for companies with billions of dollars on their balance sheets. They didn’t have billions. There’s a bigger lesson here that applies well beyond Goodfood... Revenue can hide a lot of sins. so can growth, so can easy access to capital. But eventually, there is no way around poor unit economics (+too much debt).. Goodfood proved you can build something really big in Canadian Food tech/ D2C. Unfortunately, they also proved that big and sustainable are two very different things. A great Canadian entrepreneurial story with a tough ending, and lots for the rest of us to learn from.

I was reading my recent LinkedIn post about EMERGE’s results and I couldn't help but ask myself: When did you start sounding so damn robotic? Revenue up. EBITDA up. Cash flow up. X consecutive quarters of growth. Over and over again… Great, but none of that tells the real story. Behind those numbers are approx. 1 million mistakes, sleepless nights, painful decisions, setbacks, pressures… and a team that kept showing up through it all. The numbers don’t nearly capture the team's will and resilience it took, day in and day out, to overcome unimaginable odds just a few years ago. You really think we brought our net debt position DOWN from $32M to ~$4M based on numbers alone? You think we brought the business BACK TO GROWTH based on numbers alone? You think we became CASH FLOW POSITIVE based on numbers alone?? HEART, baby. It's called HEART. With a side of SCRAPPY. And this team has a heck of a lot of both. @EMERGE_ECOM

We just announced our Q2 results. First time Adj. EBITDA exceeds $1M+ since 𝟮𝟬𝟮𝟭. First time revenue exceeds $9M+ since 𝟮𝟬𝟮𝟯. Let's dive in.. ✅ 𝗤𝟮 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 grew to $9.11M vs. $8.48M, an increase of 7.4% YoY, marking the 9th consecutive quarter of YoY revenue growth ✅𝗤𝟮 𝗚𝗿𝗼𝘀𝘀 𝗽𝗿𝗼𝗳𝗶𝘁 grew to $3.55M vs. $3.09M, an increase of 14.8% YoY ✅𝗤𝟮 𝗚𝗿𝗼𝘀𝘀 𝗺𝗮𝗿𝗴𝗶𝗻 increased to 39.0% vs. 36.5% ✅𝗤𝟮 𝗔𝗱𝗷. 𝗘𝗕𝗜𝗧𝗗𝗔 improved to $1.03M vs. $0.96M, an increase of 7.3%, marking the 7th consecutive quarter of positive Adj. EBITDA ✅Positive 𝗡𝗲𝘁 𝗜𝗻𝗰𝗼𝗺𝗲 of $200K, approximately in line with prior period ✅ 𝗖𝗮𝘀𝗵 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻 grew to $4.8M (June 30, 2026) vs. $3.5M (June 30, 2025), an increase of $1.3M YoY Q2 was our strongest quarter in years, across both revenue and Adjusted EBITDA, with positive cash flow generation on full display. The 2026 golf season launched with strength, while Viral Loops contributed meaningfully to our improved gross margins and positive cash flow in its first full quarter under EMERGE. Importantly, all three of our verticals drove positive Adjusted EBITDA. Q2 also provides a more representative view of the underlying business, with T2G having been acquired in early April 2025. 𝗪𝗲 𝗮𝗿𝗲 𝗲𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗹𝘆 𝗽𝗹𝗲𝗮𝘀𝗲𝗱 𝘁𝗵𝗮𝘁 𝘁𝗵𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗱 𝗽𝗼𝘀𝗶𝘁𝗶𝘃𝗲 𝗰𝗮𝘀𝗵 𝗳𝗹𝗼𝘄 𝗼𝘃𝗲𝗿𝗮𝗹𝗹 𝗶𝗻 𝗯𝗼𝘁𝗵 𝗤𝟮 𝗮𝗻𝗱 𝘆𝗲𝗮𝗿-𝘁𝗼-𝗱𝗮𝘁𝗲, 𝗮𝘀 𝘄𝗲 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗲 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝗮 𝘀𝘁𝗿𝗼𝗻𝗴𝗲𝗿, 𝗺𝗼𝗿𝗲 𝗱𝘂𝗿𝗮𝗯𝗹𝗲 𝗘𝗠𝗘𝗥𝗚𝗘. As always, I would also like to take this opportunity to thank our Board, employees, customers, suppliers, lenders, and shareholders for their unwavering support. Onwards 🤝 @EMERGE_ECOM

Our preliminary Q2 2026 results (vs. Q2 2025): ✅ Revenue expected to be between $9.0M and $9.1M vs. $8.5M ✅ Gross margin expected to be approximately 39% vs. 36% ✅Adj. EBITDA expected to be between $1M and $1.1M vs. $958K ✅ Cash Position grew to $4.8M (June 30, 2026) vs. $3.5M (June 30, 2025) and $4.1M (March 31, 2026) EMERGE expects to file its full Q2 results in late August 2026. @EMERGE_ECOM $ECOM.v

I know people don’t like to hear this, but most founders & management teams have absolutely NO idea what the true limits of their business are. By that I mean… Relentless negotiation and ruthless cash management. I’d say 95% of the people in business don’t have the stomach for it. Approximately 0% chance of executing the turnaround that we did over the last few years without this mindset. The biggest profit opportunities are usually hiding in places management has already accepted as fixed. Everything (and everyone) is negotiable.

During an office move years ago, we accidentally discovered a growth hack that sent our sales through the roof.. While setting up phones for the sales team, our caller ID mistakenly appeared as #EMERGE (rather than the consumer brand names we operate) Answer rates skyrocketed.. Turns out, prospective merchants interpreted EMERGE to be short for: EMERGENCY! So they answered. The good news? It wasn’t an emergency. The bad news? It was a sales call. There was usually a moment of relief when they realized nobody was in danger.. just a scrappy little company called EMERGE trying to earn their business. We fixed a lot of things after that office move. The caller ID wasn't one of them 😎 @EMERGE_ECOM $ECOM.v