How much valuable research data is sitting inside organizations, waiting to be used again? We explore this question in an article for @researchlive, covering how organizations can make better use of the data they already have. ap1.hubs.ly/H01q_kB0 #mrx #insights

New research from Ipsos puts five common beliefs about #advertising #insights to the test, using responses from more than 21,000 people. It’s a good example of what #mrx does best: take the things we think we know and see what the #data actually says. ap1.hubs.ly/H01q_jW0

Our "Discover" feature in Harmoni does critical analysis automatically. Select the group you want to understand, and Discover surfaces the data points that differentiate it, focusing on results that are relevant and statistically significant. ap1.hubs.ly/H01p_vS0

For the NZ Transport Agency Waka Kotahi (NZTA), Harmoni helps turn ongoing research data into reporting that can be updated and shared as new results become available. ap1.hubs.ly/H01p_tZ0 #mrx #insights #newzealand

Research software = 41% of global #insights industry turnover per @ESOMAR’s Top Insights Companies report. We look at what this tells us about the growing value of historical #mrx & how organizations can get more from work they’ve already paid for. ap1.hubs.ly/H01p9Cr0

Choosing market research analysis software can get complicated quickly. The feature list is only part of the decision. Our guide covers what to look for when evaluating market research analysis software. ap1.hubs.ly/H01nJGX0 #mrx #insights

Looking forward to seeing everyone tonight at the sold out RANZ Awards ceremony. The program received a record number of entries this year! We are a proud sponsor of the event, and member of RANZ. Good luck everyone! ap1.hubs.ly/H01n7ST0 #mrx #insights

It’s back-to-school season in many parts of the world, which makes the latest @Ipsos Education Monitor timely reading. The 2026 report looks across 31 countries at what people think young people are facing today & how education fits into their future. ap1.hubs.ly/H01m3jJ0

What happens after the software demo? John writes about this for the Insights Association, including the questions he thinks #mrx teams should be asking about AI, respondent-level data, trend continuity and tracing an answer back to its source. ap1.hubs.ly/H01m3gS0

AI was a big part of the conversation at The Research Society's Human Insights Conference in Sydney...we share some of the ideas that stuck, including a few that connect closely with how we're thinking about AI and research with Harmoni. ap1.hubs.ly/H01kZ8y0 #mrx #insights

Infotools' Andrea Mitlag shares some of what she heard at the Mumbrella Travel Marketing Summit in Sydney. She onsiders the #mrx questions behind it, including what travel brands might learn by looking across the studies & customer data they already have. ap1.hubs.ly/H01kZ7H0

In this @QuirksMR article, we look at what researchers need to keep doing well: framing the right questions, designing research that captures meaningful information, understanding context and staying connected to the people represented in the data. ap1.hubs.ly/H01k4FD0 #mrx

NZ Transport Agency Waka Kotahi (NZTA) manages a wide-ranging customer insights program with research coming from multiple partners and sources. Harmoni gives the team a consistent place to manage all the data. Read the case study: ap1.hubs.ly/H01htvb0

"Have we researched this before?” Our latest blog looks at the growing value of historical research and how bringing #mrx studies together can help teams compare findings, investigate new questions & access a much richer body of organizational knowledge. ap1.hubs.ly/H01htqN0

Eecent conversations about AI-generated responses, fraud and respondent behavior have added more to discuss around data quality. Take another look at "Showstoppers: Elevating Market Research Data into the Limelight" & see what still feels relevant today. ap1.hubs.ly/H01fH2Z0

What does Esomar’s latest Top Insights Companies report tell us about the growing value of research organizations have already paid to collect, and why connecting that knowledge is becoming even more useful as AI changes how teams work? Read the blog: ap1.hubs.ly/H01fkqg0

As more teams use AI to explore research, static reports are showing their limits. PDFs and slide decks weren't built for asking new questions months later. A timely read from Horst Feldhaeuser in Quirk's: ap1.hubs.ly/H016c0-0

Complex B2B buying behavior is difficult to untangle in spreadsheets. See how Georgia-Pacific used Harmoni and ChatHarmoni to explore respondent-level data, answer leadership questions and save an estimated two weeks on analysis. ap1.hubs.ly/H016c0k0

Research teams are asking a practical question: how do you make years of survey data easier to search, compare and reuse? That's one of the ideas behind Harmoni 3 and ChatHarmoni. If you missed the launch, here's what's new: ap1.hubs.ly/H016c1N0

Many organizations are finding that AI is only as useful as the #mrx it can actually access. Years of reports and disconnected datasets make it difficult to reuse past work or answer new business questions quickly. See our article in Research Live: ap1.hubs.ly/H016b-L0