@impactengine

Impact Engine is the leading rich media creative platform for local media

 San Diego, CA
impactengine.com
Joined October 2008
  • Tweets44
  • Following52
  • Followers62
Pink17: Ohio State University Keeps Their Buckeyes on the Future with ServiceNow bit.ly/2ln7lfS
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Good on ya, mate! Regardless of how you feel about ad blocking, AdBlock selling ads is just unseemly. xitter.cf/adage/status/776155831…
Ad Age
@adage14 Sep 2016
.@Google's head of ads calls @AdblockPlus ad exchange 'uncomfortable,' wants no part of it bit.ly/2cnRu97
Great Quora answer to "does retargeting work?" quora.com/Does-re-targeting-…

Does re-targeting actually work?

Answer (1 of 8): In a direct response measured model where you ignore backlash and focus only on immediate sales it seems to work when done correctly. However, if you are hoping to drive offline...

quora.com
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"adblocking" is an extortion based business goo.gl/BkkCu8
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Congrats to @theimpactengine from @impactengine for being named @forbes under 30 change the world finalist.
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I'm surprised about the sharing numbers...perhaps its because its more contextual and a younger demographic xitter.cf/Recode/status/59084762…
Recode
@Recode22 Apr 2015
YouTube viewers are 1.8x more likely to share an ad if they see it on their phone. on.recode.net/1Ghy2an via @pkafka
"I love advertising because I love lying" -Jerry Seinfield
Whats the difference between marketing and advertising? goo.gl/IMexcr
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Do you do HTTPS? Google will start using it as a ranking signal for organic search rankings. goo.gl/uzJGXD

Google Will Give a Search Edge To Websites That Use Encryption - Slashdot

As TechCrunch reports, Google will begin using website encryption, or HTTPS, as a ranking signal – a move which should prompt website developers who have dragged their heels on increased security...

slashdot.org
The secret AOL doesn't want you to know about its advertising business. goo.gl/j0O1ZC
Somewhat related...the dangers of the single adtech stack goo.gl/FjXnLG
Twitter is betting big on native advertising goo.gl/IQdzdV
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Head over to MacHeist to get $1,786 in Apple Design Award winning Mac apps for just $20! And a free copy of Scapple! macheist.com
The Future of Advertising! goo.gl/Qpl4se
Facebook Ads iPhone ROI is 1,790% greater than Android. "[Android] actually offers negative return on investment" goo.gl/r2DKb2
"What is going on with with “print”? It consumed 7% of people’s media time in 2011, but 25% of ad budgets!" bit.ly/16Lpq5P
Jeff Bezos probably doesn't have the answer...yet... venturebeat.com/2013/08/08/t…
Mobile advertising grew from 1.4b to 4.1b from 2011 to 2012. 75% of that was on IOS. bit.ly/13qAYOK
Display Ad rates are rising. Mobile ad rates are falling, according to Turn tcrn.ch/15fUbTF
50% of destructoid's readers use adblock, now what?!?! bit.ly/VSDHfF
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