Lisa Ostrikoff

Someone has to notice the pattern before it becomes obvious.

▪️// MEDIA IS NO LONGER JUST A MARKETING FUNCTION. IT IS BECOMING A CORE BUSINESS FUNCTION. In many organizations, Media is still treated as a collection of disconnected Marketing tasks. That model is becoming obsolete. bizboxtv.com/signal/media-is…

Normal is just a belief with enough participants.

▪️// AI SEARCH IS ABOUT TO MAKE BRAND JOURNALISM™ MORE VALUABLE THAN EVER. The next era of search will reward businesses that have something worth saying. Stop thinking like an advertiser. Start thinking like a media company. bizboxtv.com/signal/brand-jo…

▪️// SEO IS NO LONGER THE WHOLE SEARCH GAME. The brands of the future will not just compete for attention. They will compete to become 'sources'. bizboxtv.com/signal/the-rise…

Predictability is the unintended consequence of unconscious behaviour.

▪️// SEARCH IS NO LONGER JUST TEXT. I have watched search evolve from keywords + blue links into something far more complex. Now we are entering another shift. bizboxtv.com/signal/video-fo…

People will run their lives without a plan and their businesses without a strategy or system, then act personally betrayed by the results.

▪️// EVERY POST YOU MAKE IS EITHER BUILDING REVENUE… OR KILLING IT. Businesses have become too comfortable measuring content by how much they produce v. what that content actually does. bizboxtv.com/signal/every-po…

▪️// THE BIGGEST RISK IS NOT THAT YOUR COMPETITOR IS BETTER. It is that your customer sees them, connects with them + remembers them before they ever encounter you. bizboxtv.com/signal/the-real…

▪️// MOST BRANDS ARE RESPONDING TO MORE NOISE BY CREATING MORE NOISE. More posts. More platforms. More content. Less distinction. The future is not about being everywhere. It is about being impossible to confuse with everyone else. Read more ↓ bizboxtv.com/signal/most-bra…

The price of seeing clearly is losing the ability to pretend you do not.

🎥// More content definitely does not automatically create more growth. More data does not automatically create better decisions. The system connecting it all is where the leverage lives. BizBOXTV | The Media System - Since 2009

▪️// THE MARKETING DEPARTMENT IS QUIETLY BEING REBUILT. The traditional marketing department is evolving into something much bigger: A Media Operation. Read more ↓ bizboxtv.com/signal/marketin…

▪️// EVERYONE IS MAKING MORE CONTENT. VERY FEW ARE BUILDING ANYTHING WITH IT. Without a system behind it, content becomes an endless cycle of create, post + disappear. Content creates attention. Systems turn attention into an asset. Read more ↓ bizboxtv.com/signal/content-…

▪️// I came into business in 2009 through Journalism, not Advertising. That distinction has shaped almost everything I have built since. Stop thinking like an advertiser. Start thinking like a media company. bizboxtv.com/legacy/the-diff…

🎥// Social media video ads are not a strategy. I have watched businesses spend enormous amounts of money buying attention, while the systems surrounding that attention remain disconnected. The video gets the click. Then what? bizboxtv.com/signal/social-m…

Intelligence recognizes intelligence. Mediocrity feels threatened by it.

This era belongs to those who can perceive the whole board, read the data, understand the humans, connect the dots others cannot see ~ + build what others cannot yet imagine.

Creating > Consuming Building > Browsing Doing > Watching Producing > Posturing Executing > Announcing Connecting > Controlling Dogs > Cats