Oba-Derek!

Is VDM exposing the system or becoming part of the same attention economy? Let’s discuss…

He has no plans to leave Real Madrid but, Real Madrid no longer has any plans for him. Trent fell off big time, he would have been a legend now in Liverpool, I use to love Trent so much

The girlfriend is a visitor now aunty, are you not supposed to take care of your brother’s girlfriend your visitor and probably in law to be… Ehn

If prayer alone could make Nigerians rich, some of our pastors would have the poorest congregations in the world. Let me explain.👇🏽

Stray bullet came from the past to hit the dude in his future, una no really get chills for this space

Them don help Baba fence him house round

Wait, is it that since Pochettino left Europe, he hadn’t been following up on current happenings or what Manchester United has gone through over the years or what, what does he mean opportunity, they want to spoil the left that’s left in your career.

If as at December 2025 you already turned 20 and by now you still don’t have your PVC, it just simply means that you don’t value your future and if you have your PVC but, not looking forward to coming out to vote January 16, 2027, you deserve ja!l time.

I just hope that at the very last minute minutes this man would pull out from the race and throw his support to the people’s candidate…

Things may be hard, the road may be brutal and life may hit you where it hurts the most, but understand this: you were not born to surrender. Bleed if you must, break if you have to, but never give up. Giving up is not an option; it is a betrayal of the greatness you are fighting to become.

I think either Arteta or that Brighton Coach deserved it not this De Zerbi guy please

I think Harry Kane winning this Ballon d’Or is one of the less controversial winning in recent times, well deserved for him

Did you know that the word“STAN” came from a song about a dangerously obsessed fan? Let me tell you something interesting. Today, when someone says; “I stan Davido” “I stan Wizkid” “I’m a Burna Boy stan,” they are basically saying…

Dear Young King! The moment you start making serious money, your biggest problem is no longer how to earn. It becomes how not to lose everything you have worked for. 7 things you must do when you start making serious money. Number 7 could change your life. Listen carefully.👇🏽

The truth is, we are actually tye reflection of our leaders, the average Nigeria is not a good person especially when given a little power, CDS Presidents, University Class Reps, Departmental Presidents, Faculty Governors… small position that they would be holding and boom them don God, very anyhow thing, mind you, I was both Departmental President and Class Rep during in days in school and I even served at Faculty and SUG level then, so I’m talking from experience

BLORD vs VDM: ONE IS SELLING POWER, THE OTHER IS SELLING A STORY. WHO IS REALLY WINNING THE MARKET? Let me speak as The Marketing Guy. I have been watching the business tussle between BLord’s Blunt Power Station and VDM’s Ratel Power Station and honestly, this is one of the most interesting marketing battles Nigerian social media has witnessed in recent times. My opinion? VDM may be winning the marketing war, even if BLord has more business experience. And here is why. BLord is an established businessman. He understands commerce, pricing, products and the Nigerian market. But VDM is coming with something that money cannot easily buy: a highly loyal community, public trust among his supporters and a story Nigerians are emotionally invested in. VDM is not just selling a power station. He is selling a movement. Every container arrival, every factory video, every product demonstration becomes content. Every criticism becomes another opportunity to get people talking about Ratel Power. Meanwhile, BLord’s response to the competition has increasingly become part of the spectacle itself. And that is where I think the real marketing lesson lies. In today’s market, having the best product is not enough. You must also know how to make the market pay attention to your product. But before VDM’s supporters start celebrating, let me make something clear. Attention is not sales. Viral videos are not customer retention. A loyal fan base is not automatically a profitable customer base. VDM can win social media today and still lose the market tomorrow if the product fails to deliver. BLord can lose the online conversation today and still dominate the market if his product offers better value, durability, after-sales service and customer satisfaction. The real winner will not be the man who insults his competitor better. It will be the man whose product Nigerians buy, use, recommend, and buy again. And here is my biggest concern: Are these men genuinely competing to solve Nigeria’s electricity problem or are they using Nigeria’s electricity problem to settle a personal score and build their businesses? Because if their rivalry leads to better products, transparent pricing, credible performance tests and more affordable power solutions, then Nigerians win. But if all we get is social media drama, exaggerated claims and brand wars, then the consumers are simply spectators in another billionaire ego contest. As a marketing guy, I will say this: BLord, stop making your competitor the centre of your marketing strategy. VDM, stop allowing your movement to become a substitute for product credibility. Both of you: let the products speak. The Nigerian market is not a fan club. It is a marketplace. And in the marketplace, loyalty is powerful, but value is king. Now, let me ask you a very controversial question: If you had N500,000 to invest in a power station today, would you buy BLord’s Blunt Power Station because of his business experience or VDM’s Ratel Power Station because of the trust and movement behind him? I want your honest opinion. Derek UYINOMEN! The Marketing Guy

On paper it’s good business, you didn’t account for human behavior in your plan, are you ready to be in and out police station with your keke rider week in week out?

Now that you’re here, listen carefully. You might be addicted to p0rn and the scary part is that you don’t even want to admit it. Yes, you. The person who opens X to watch one explicit video and somehow spends the next 40 minutes looking for another. Let me ask you something: when was the last time you deliberately decided to stop and actually stopped? Don’t tell me you can stop whenever you want. That’s what everybody says until they get bored, feel lonely, get rejected or lie in bed at 1 a.m. with their phone in their hand. Suddenly, that self-control you brag about disappears. You keep scrolling. You keep watching. You keep going back. And tomorrow, you’ll pretend nothing happened. You might see a video just like this post, click out of curiosity and move on. Fine. But what happens when you keep returning for more? When you start searching for similar content? When explic!t videos become your automatic response to every moment of boredom? At what point will you stop calling it entertainment and start questioning the habit? And please, don’t come here telling me that everybody watches p0rn, so it’s normal. Everybody does something doesn’t make it healthy. People overspend. People gamble beyond their means. People drink themselves into trouble. Popularity doesn’t magically turn a destructive habit into a harmless one. You say you want a serious relationship, but you’ve trained yourself to consume endless s3xual stimulation on demand. You say you want to focus, but your attention is constantly being pulled elsewhere. You say you want to become a disciplined man, but you struggle to control a habit you keep promising yourself you’ll quit. Brother, can you hear yourself? And the hypocrisy? That’s what really gets me. Some of you will !nsult a woman for posting s3xual content in the morning, search for her videos in private that same afternoon and return to social media at night to preach morality. Who are you performing for? If you have a problem with the content, stop consuming it. If you don’t, stop pretending your outrage is about morality. Let me be clear: watching p0rn doesn’t automatically mean you’re addicted and I’m not claiming that everyone who watches these videos will suffer negative consequences. But if you’ve tried to stop repeatedly, can’t control your consumption and it’s affecting your life, stop laughing it off. You don’t have to wait until your life falls apart before you take your habits seriously. Now, let me ask you a question and I want an honest answer. If your internet history, screen time and the amount of time you spend searching for s3xual content were projected on a screen in front of your friends and family, would you be comfortable explaining them? Or would you start looking for excuses? Some of you don’t need another motivational speech. You need an honest conversation with yourselves. Fight me in the comments if you disagree. Derek •TMG•

I still remember the days between 2015 and 2019. Pizza was a big deal. If you wanted to treat yourself, hang out with friends or go on a date, pizza was one of the go-to options. And when you thought of pizza in Nigeria, Domino’s Pizza @dominos was one of the brands that came to mind. Then came the 2020 lockdown. Somewhere along the line, I started noticing something interesting. Shawarma stands began popping up everywhere. Busy junctions, residential streets, roadside corners, almost everywhere you turned, someone was selling shawarma. But you couldn’t say the same about pizza outlets. So, what happened? Here are a few marketing lessons I think explain the shift. 1. Accessibility. Shawarma came closer to the customer. You didn’t need to visit a big outlet or place a delivery order. Sometimes, all it took was a short walk. 2. Affordability. With Nigeria’s economic realities, people became more conscious of how they spent their money. Shawarma offered a convenient, individual purchase that could fit different budgets. 3. Distribution. Opening a full-scale pizza outlet requires significant infrastructure. Shawarma, on the other hand, created opportunities for small entrepreneurs to set up shop on different streets and compete for local customers. 4. Convenience. Pizza can be an experience. Shawarma can be an everyday craving. You’re hungry, you want something tasty, you see a stand and the decision is made. Now, I’m not saying pizza is dead or that shawarma has officially outsold it. But shawarma’s growing street-level visibility raises an interesting question. Did shawarma win because it was a better product or because it became easier to buy? Because sometimes, your competitor doesn’t need a better product to take your customers. They just need to make buying easier. Derek •TMG• Now, let’s settle this debate. Which one are you choosing and why? PIZZA 🍕 or SHAWARMA🌯