Itu Chaudhuri Design brings powerful design and original thinking to make businesses succeed in the marketplace. We help define brands and express them vividly.
New Delhi
Joined September 2010
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Identity design and product ecosystem branding for Eicher Live, a telematics device fitted into its flagship Pro series. Eicher is India's third largest heavy vehicles brand.
In Eicher Live, we saw the potential to modernize the trucking business.
Drawing on an owner’s wish that he could “put eyes in the truck”, we synthesized this urge with the desire for a more rational—and human— way of managing the business. The organising idea “trucking intelligence” applies in both senses.
Website design for Prodapt, a challenger global IT services organisation.
The slogan ‘Switch on the world’—a powerful statement of Prodapt’s place and purpose—kicks off the website.
It tells stories of Prodaptians’ growth and character. It humanizes leadership. It leaves the candidate with a sense of awe.
Ultimately, it amps up Prodapt’s desirability as an employer.
With 3 out of 4 IT/SaaS professionals in India having considered a job switch, talent acquisition and retention is a well documented global issue. Prodapt wanted to attract the right talent with the right attitude in such an environment.
Green gives a fresher, lighter feeling to a platform designed for a predominantly young audience. It is also distinct from the red of the main site and gives visual relief.