this is the best example of how twitter is a bubble
most consumers and b2b owners i know still read their emails, ai or not
if you're out of ideas or feel like software is dead, delete twitter for 2 months before the pessimism kills you
The threat to @beehiiv isn't marc lou (guy's a jester).
The actual threat to beehiiv is that humans will stop reading their email.
AI agents don't read newsletters.
Even today, the Apple summary front-runs the need to open for a percentage of readers.
This means the ad model for newsletters is gone in 3 years.
The conversion math also becomes tougher and tougher, even with a huge list.
If everyone is using Claude/Muse/Grok as their LifeHQ (which they will), the only newsletters that get read will be personality/opinion driven (for fun).
The "own your audience" frame also dilutes when the layer between your words and the human buyer is designed to avoid consuming it.
This is not a beehiiv problem, it's an email problem in general.
Beehiiv is diversifying into other products, which is smart.
But one of the core tenets of audience building (just get their email and you're golden) is starting to weaken.
so they drain the usage faster so they can announce a reset every day
genius
There were reports of usage draining faster than anticipated for some users over the weekend. We've identified approximately 40,000 accounts that had an inconsistency on which usage limits where the actual usage that was applied did not correspond to their actual selected plan. We are reaching out individually to all these users and have corrected the issue. If this affected you, we'll add credits to your account. Sorry we got this wrong.
if you're sending ai slop cold emails, you're making it worse for yourself
write something clean:
1. what you do
2. how it helps them
3. what they save by using it
1-2 sentences each. that's whole u ened
my @revolut card just got declined for a $0.70 bread with 10 people behind me in line
never going back to that market
marc lou probably got beehiiv more users than their ads did
i wasn't using it before. saw the pricing while this was going on, it's very generous, so now i do
email and deliverability are too important to trust a vibe coded tool that might not be maintained in a year
adding features is socially acceptable procrastination
one more setting, one more integration, one more refactor
i genuinely think at some point we'll look at feature addicts the same way we look at drug addicts
i get paid to do reddit marketing for dev tools
few tips from me
- the post gets the question. the reply gets the sale
- 80% of reddit posts that chatgpt cites have under 20 upvotes
- link in the body kills the post. every time
- don't copy posts you like. copy the titles of threads already ranking on google
- the enemy is always the company, never the reader
we do this for dev tools at devmarketing.co
if you want your product showing up in the threads people google, dm me
google ranks a 1 year old reddit thread above oracle and hubspot for "best crm"
and you're still not on reddit
we do this for dev tools at devmarketing.co
dm me if you want your product in threads like this
the biggest regret people have on their deathbed is not building an ai b2b saas
90% of them said the exact same thing. real statistic
sure, most startups fail
but your vibe coded ai slop could be the next cursor
open your laptop and tell opus to build it.
make no mistakes
2 days ago i said deepseek would drop an opus level model one day
they just dropped a flash model that beats gpt 5.6 sol, glm 5.3 and almost opus 5
and it's not even their big model
one day deepseek is gonna drop an opus 5.5 level model for $0.30
and it's gonna be over for openai
designer quoted me $5k to redesign devsponsors
did it with claude in an afternoon
before → after
vibe coded my own canny alternative
it won the build games and $800 🏆
thanks @robj3d3
The Build Games are officially over 🏁
> 46 entries
> 13 finalists
> 3 winners, $800 each 🤑
I asked you to build a replacement for a paid SaaS in 1 month.
Winners:
🏆 openheard by @ibothinks
🏆 Excerpt by @cdtreys
🏆 InMotion by Noureddine Ratbaoui
All finalists below 👇
open source, self-host on your own cloudflare: openheard.com



















