Month by month revenue across our portfolio for ‘24: January - $110,754 February - $122,100 March - $140,700 April - $135,749 May - $150,987 June - $130,600 July - $125,100 August - $128,100 September - $1,120,200 October - $513,300 November - $320,100 December - $237,800 🙏

Airbnb hosts are worse than realtors imo We never service them If you’re starting a cleaning business don’t let their ‘cleaning frequency’ fool you. These are the cheapest people on gods green earth

Google needs to let owners post photos when replying to reviews. At least on 1 star reviews Would be nice to show the people what really went down

One of our residential cleaning locations had a spike in lead to client conversion, the last 4 months. We didn’t change our sales process, so it was a bit surprising This week I had our VA call every competitor in the city and get quotes. Turns out almost all of them raised their prices. But We didn’t. Good reminder to keep a pulse on what your market is charging every few quarters More jobs doesn’t always mean your marketing/sales got better. Sometimes it means you’re just too cheap. lol prices gotta go up on Monday I guess

Getting some post construction content in 🎬

Looking back, one of the smartest things we did with our local SEO was legally setting up our DBAs so our GBP names naturally include our main service + city. I have GBPs competing in the Map Pack against businesses with 200+ more reviews than us, and we still hold our own. If you’re starting a home/local service business, don’t treat your GBP like a simple directory listing. Be strategic from day one. A legitimate business name that naturally includes your service + city is the goal You only get one first setup. Gotta use it wisely

House cleaning customer was leaving town and tight on budget They couldn’t sell this bike in time, so I took it as partial payment for the move-out clean Ibby Liquidations coming soon lol

Starting a large restoration/insurance project today. We’ve got over 40 teammates mobilized here Safety first 💪👷🏿‍♂️

If you’re just starting a business Getting your foot in the door is worth more than squeezing every dollar out the deal It’s one thing to be busy and experienced enough to turn down work because it doesn’t pay what you want. But I see too many people turn down profitable work, with nothing else lined up, due to pride and “knowing their worth” Everybody pays their dues

I said this before. Put your marketing and distribution strategy in the hands of shy little AI that doesn’t want to break any rules 🙈 You’re gonna get fried by the guys that have all the grey-hat tricks up their sleeves. I’m not too worried about AI when it comes to marketing and sales. But everything else is up for grabs

My camera roll is basically just cleaning related photos or screenshots of customer complaints at this point Start a business for freedom they said lol Floor work from last night 🧼💧

You paying $2600 for this site?

Local SEO and Paid Ads aside. These are the type of inquiries you want. Provide good value, and it’ll fix all your problems

One of my favourite subcontractors left last month to go out on his own and build his book of business with his wife. Was super excited for him! But I found out today he reached out to one of the offices he was cleaning for us to try and take them for himself. As a supporter of the free market, I respect the hustle lol. But as a friend, I feel a bit hurt 😂 Luckily, our clients told us about it themselves. This could’ve easily been a lost account if we had been lazy and let our subs own the client relationship. Gotta always stay between your subs/employees and your clients. That way, when things change, they trust you to bring in someone new rather than being married to the old sub or employee who left. Phone’s going on DND today while I navigate this betrayal lmao

Here’s how I design our local Meta ad videos so leads see the offer & their city right away: > Call out the city/service area > Show the offer Don’t wait until the end to reveal the city/offer. Most people will scroll away before knowing the ad is for them.

Video ads over static image ads for local home service businesses any day of the week. Most home services are inherently satisfying to watch. Lawn care? Watch the edges get trimmed. Carpet cleaning? Dirty → clean. Exterior cleaning? Watch a house get soft washed or a filthy window go spotless. These businesses were made for video. Even plumbers, HVAC companies, pest control, etc., where the work itself might not be as visually satisfying, can put the owner and crew on camera, introduce themselves to the community, and build trust. I know static ads are easier to pump out. But if you’re running ads for a home service business and video isn’t your top focus, you’re fighting an uphill battle.

If you’re DIYing local SEO or marketing in general and using AI to guide you, you’re gonna miss out on a lot of grey-hat gems. Not promoting doing things that go against terms of service, but it will lead you to playing it super safe with your growth strategy You gotta be in the trenches