Let’s be real, starting a business isn’t easy BUT we have everything you need to make a lot of the not-so-easy parts, well, easy. Let’s break it down: 1. From spark to success Your customers are out there. The key is knowing what they want. With just the spark of an idea, you can follow in the footsteps of Gymshark, Allbirds and FIGS and start your own online empire. Think about a problem you could solve, or something that already exists that maybe you could do better. 2. Turn products into profits Once you have something to sell, it's time to find a place to sell. And guess what? You don’t have to break the bank. For less than a latte you can start an online store and start selling today with the Shopify Starter Plan. 3. Small steps, big wins Question; if a product sits in a store and no one is around to see it, can it really make a sale? Not likely. Create a marketing plan that gets your customers to fall in love with your brand, motivates them to hit that Shop Pay checkout button, and gets you that notification that goes “cha-ching”. Start small: 📧 Spread the word with email (Shopify Email is included in your plan) ⭐️ Encourage customers to leave reviews. There’s nothing like word of mouth. 💚 Offer loyalty promos 🗣️ Tell your brand story on social channels. Pro-tip: start and go all in on one primary social channel instead of trying to be everything everywhere all at once 4. Ready, set, grow When the sales start rolling in it’s time to keep the momentum going and grow your business. Embrace the journey of growth, scale up operations, and diversify your product offerings. Here’s just a few ways we keep up with you as you grow: 🤖 Automate your most repetitive daily tasks with Shopify Flow 📱 When you’re ready to go IRL, pick up our POS Go to make sales everywhere 🤝 Connect with creators to reach new audiences with Shopify Collabs 5. This is only the beginning. If you're looking to dive deeper - if you’ve made it this far I’m sure you do - learn from the pros and soak up their wisdom with the From First Day to First Sale course: shopify.com/first-sale

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starting a business and realizing you should've paid attention in accounting