CEO: The Loeries

Johannesburg, South Africa
Joined November 2008
Thread 1/2 "The judging process at The Loeries and Silverback Awards isn’t just about picking winners, it’s about recognizing work that meets a high standard of innovation, quality, relevance, and creativity.” - @iPreetesh CEO : The Loerie Awards Company NPC - Africa & Middle East #SilverbackAwards25 #SilverbackCreativeWeek #ElevatingTheGrind
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Thread 2/2 “This year’s judging criteria are simple but powerful: Innovation, Quality, Relevance, and Craft. These are the building blocks for making an impact in today’s creative landscape.” - @iPreetesh CEO : The Loerie Awards Company NPC - Africa & Middle East #SilverbackAwards25 #SilverbackCreativeWeek #ElevatingTheGrind
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Preetesh Sewraj, Innovation Strategist and CEO at The Loeries, has announced an exciting partnership between The Loeries and Publicis Groupe Africa to empower young creatives in the advertising industry. @iPreetesh @loeries #samsung #rice 1/3
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Want to create award-winning submissions for the Silverback Awards? 🏆✨ Join us this Friday, September 13th at 11:00 AM for a special webinar with @iPreetesh, CEO of The @loeries, as he shares expert insights on what sets award-winning submissions apart—creativity, strategy, and innovation. Register now! 👉 shorturl.at/xNKBa
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Left to Right - Paul Mwirigi Vice President @PRAU_Uganda , Preetesh Sewraj CEO @loeries , David Balikuddembe, President @UMS_Marketer arriving at the #SilverbackAwards23 #CreativeandMarketingExcellence
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Preetesh Sewraj retweeted
Get ready to be inspired and amazed at the #SilverbackAwards23, where Uganda's creative and marketing community comes together to celebrate excellence and innovation.
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Preetesh Sewraj retweeted
Get ready to be inspired and amazed at the #SilverbackAwards23, where Uganda's creative and marketing community comes together to celebrate excellence and innovation.
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The purpose of this is to elevate the creativity of the awards and expose Uganda's creatives and marketers to the global stage, promoting creative excellence.- Preetesh Sewraj CEO Loeries #SilverbackAwards23
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Embracing discomfort is key to finding growth. By bringing judges from across Africa, the Loeries ensured thorough integration of the submissions. - @iPreetesh CEO @loeries #SilverbackAwards23
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Embracing discomfort is key to finding growth. By bringing judges from across Africa, the Loeries ensured thorough integration of the submissions. - Preetesh Sewraj CEO Loeries #SilverbackAwards23
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Innovation, quality, relevance to the brand, and target audience are crucial criteria. The Silverback award is bestowed upon you because you truly deserve it, whether it's gold, silver, or bronze. - Preetesh Sewraj CEO Loeries #SilverbackAwards23
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Innovation, quality, relevance to the brand, and target audience are crucial criteria. The Silverback award is bestowed upon you because you truly deserve it, whether it's gold, silver, or bronze. -@iPreetesh CEO Loeries #SilverbackAwards23
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Left to Right - Paul Mwirigi Vice President PRAU, Preetesh Sewraj CEO Loeries, David Balikuddembe, President UMS.
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“From extensive requirements for specific tasks to today's streamlined processes with minimal tools, AI is present to boost efficiency and augment capabilities” @iPreetesh CEO of @loeries #SilverbackAwards23
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AI operates based on the data we supply through various platforms we log into. However, it's crucial to emphasize the necessity of a well-thought-out plan for effectively disseminating this information, @iPreetesh CEO of @loeries #SilverbackAwards23
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AI operates based on the data we supply through various platforms we log into. However, it's crucial to emphasize the necessity of a well-thought-out plan for effectively disseminating this information~ @iPreetesh CEO of @loeries #SilverbackAwards23
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Advantages & Disadv of AI in marketing - @iPreetesh ADV. - Improved efficiency - Fast & accurate customer data processing - Optimized marketing campaigns DISADV - Data privacy - Concerns of biases and inaccurate content - Lack of creativity #SilverbackAwards23 #NRGRadioUG
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5 Steps to cleaner data according to @iPreetesh : 1. Develop a data quality plan 2. Correct data at the source 3. Measure data accuracy 4. Manage data and duplicates 5. Append data #SilverbackAwards23 #NRGRadioUG
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Join @iPreetesh - CEO Loeries as he discussess Harnessing the potential of AI in communications at #SilverbackAwards23 marketing and advertising symposium. Symposium: 24th November 2023 Gala: 25th November 2023 Venue: Kampala, Serena Hotel #SilverbackAwards23 #CreativeandMarketingExcellence
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