Delivering innovative, inspiring, and intelligent interactive solutions for higher education, publishing, not-for-profit, and healthcare. #WebDesign

Boston, MA
Joined February 2010
Community. Collaboration. Higher ed digital. We’re excited to share that our very own Beth Carron, President of iFactory, will be attending the @digicol_org Collegium 2026 Annual Conference next week! bit.ly/47lo8FA
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Our latest blog explores how the enrollment funnel is evolving in an AI-driven search landscape and what institutions should be watching beyond organic traffic. Read more. bit.ly/4ydBUVD
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For higher ed marketers, Google Search Console is getting harder to interpret. Query fan-out, AI Mode, synthetic prompts, and automated searches are changing what shows up in the data we use to understand organic search. bit.ly/4AHx4Ci
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Drupal modernization doesn’t have to take a year. AI is changing what’s possible when it comes to migrating and maintaining legacy Drupal sites. Learn more about what’s possible and how organizations can prepare for the next generation of Drupal. bit.ly/4ydUH3N
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Our latest higher ed case study explores what it takes to earn visibility in Google’s AI Overviews, and what that means for how institutions approach content, SEO, and digital strategy. Read the case study to see what that looks like in practice. bit.ly/3UTp8O7
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AI is changing how prospective students discover and evaluate colleges. Our new AI Visibility Sprint helps higher ed teams understand how their institution shows up in AI search and take action to improve visibility and how their programs are understood. bit.ly/4y07iI2
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When @katztemplemed at @TempleUniv set out to rebuild its website, the goal went beyond technology. Read the full case study to explore how strategic content can turn a higher-ed website into a powerful brand and storytelling platform. bit.ly/4A2eiWj
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IonE partnered with iFactory to overhaul its website, making research, partnerships and stories easier to discover. Together, we created a clearer public-facing experience that expands reach and stays true to IonE’s mission and its impact. bit.ly/3SKakk5
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AI search is changing how students research programs, compare schools, and make decisions. For universities, that creates a new challenge: Are you showing up when students are asking AI for answers? Read our latest blog to learn more. bit.ly/4g8njDR
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Good news is worth celebrating — even a few months late! Back in February, @SUNYUlster won a Gold Paragon Award for its website, @ncmpr_national’s top national honor. Congrats to everyone at SUNY Ulster, and @themoderncampus for a great partnership. bit.ly/4wXUuBt
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New launch: a refreshed homepage for @AngeloState University. We modernized the experience with more motion, stronger storytelling, and flexible design, all without rebuilding the site. Congrats to the ASU team! See it live: angelo.edu
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We're proud that @buttecollege's new website has officially launched. The result is a student-first experience that makes college feel possible and says, from the homepage on, your success is our mission. bit.ly/4wLEzGk
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A higher ed website isn't a one-time project. It's a long-term operational investment. Maintenance powers accessibility, security, performance, and governance. Planning beyond launch is what keeps a .edu delivering value. Read our latest blog. bit.ly/4ySfsTF
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We're proud to have partnered with the @umsystem to redesign its website, creating a digital experience that reflects its extraordinary impact across the state. Explore the redesigned website. bit.ly/3RqGpwO
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In higher ed, almost every prospective student starts with a search, and more of those searches now run through an AI answer. Check out our insights article and how we break down what an H1 is and the on-page habits that help higher-ed sites get found. bit.ly/4yIm2Mv
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We were proud to partner with @AnokaRamseyCC to create a digital experience that helps students explore their path, find where they belong, and build momentum. Empowering organizations to better serve their communities is why we do what we do. Learn more. bit.ly/4ydZliQ
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What does a higher education website redesign really cost? The answer isn't just about the budget. It's about the scope, strategy, and long-term value. Explore the key factors that influence cost and learn how to budget strategically. Read our blog! bit.ly/3QQrJXB
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In our latest blog, we share how we help universities preserve their search authority through a redesign. If your planning a website redesign, these best practices can help ensure your new site launches with a stronger user experience and SEO. bit.ly/44aNyUG
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How often should you redesign your website? There’s no set timeline. We look for signals that reveal what your institution needs. Sometimes a refresh is enough; other times, deeper challenges call for a redesign. Learn how we can help! bit.ly/4eFFSyq
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Your next website visitor may not be a person. AI agents are starting to browse for students and parents. What they read is structure: semantic HTML, labeled forms, and the accessibility tree. We break down what agents actually see in our latest blog. bit.ly/4vcd7k7
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