Creators of Mortgage MarketSmart. Forecasts & data built on the crazy notion that the US housing market = sum of what's happening in communities everywhere.
Urbandale, Iowa
Joined March 2012
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- Following202
- Followers126
- Likes77
iEmergent retweeted
Subordinate liens have accounted for around 23% of residential originations on 1-4 family homes based on loan count in each of the past two years, @iEmergent’s HMDA data analysis shows.
By @bcynic
nationalmortgagenews.com/new…
iEmergent retweeted
Eye on the wrong prize: How the myth of loan officer productivity is costing lenders dlvr.it/TSpjRq
iEmergent retweeted
iEmergent releases 2024 HMDA insights: IMBs dominate, refinances rise, equity gaps persist i.send2press.com/a0CUD @send2press @iEmergent #HMDA #housing #mortgagedata @mortgagenewsmnd @HousingWire @MPAMagazineUS @NatMortgageNews @IMFpubs
iEmergent retweeted
iEmergent confronts the DEI debate with bold webinar on the business case for diverse lending i.send2press.com/ds9DJ @send2press @iEmergent @NAMMBAConnects @FinanceBetter @LMCU @CardFinancial @FifthThird #mortgage #lending
iEmergent retweeted
iEmergent CEO Laird Nossuli recognized among National Mortgage Professional's 2025 Diversity Leaders i.send2press.com/Wwh0s @send2press @iEmergent #housingfinance #housingequity #housingeconomy #mortgage @NatlMortgagePro #NMPDiversityLeaders
iEmergent retweeted
Even affluent neighborhoods can have LMI borrowers, although in lower concentrations. To maximize CRA potential, lenders should evaluate all potentially eligible borrowers, regardless of their neighborhood, writes @lnossuli of @IEmergent. #mortgage
nationalmortgagenews.com/opi…
Question for lenders: If you could have access to what’s next in your markets, why wouldn’t you give that data and tools to your LOs to help them succeed?
#data #mortgage #forecasts #tools
When shaping their go-to-market strategy in new markets, First Merchants bank wanted to look ahead to where the loans WILL be. They used iEmergent and Mortgage MarketSmart to strategically expand community lending in diverse markets.
tinyurl.com/2oe2x5mf
Market forces don't buy homes. Households do. That's why our #mortgage forecast models use a “demand-driven” approach that captures the changing household-buyer patterns that define housing patterns over time.
Learn more: tinyurl.com/26mhsoav
Question for lenders: If you could have access to what’s next in your markets, why wouldn’t you give that data and tools to your LOs to help them succeed?
#data #mortgage #forecasts #tools
Our new paradigm for #mortgage lending is really resonating with the industry. We have to keep changing.
Read about the new paradigm here: tinyurl.com/yupprqsg
When it comes to data, the more macro you are, the less specific you can be.
Learn the differences in geographic data types and which can help you spot new #mortgage opportunities in our blog post.
#financialservices #fintech #MSA
tinyurl.com/yktq3hdl
Use iEmergent’s data, tools, and expertise to get a 360° view of your lending organization.
#mortgage #lending #realestate
When we talk about growth, we're talking about business growth AND growth in homeownership. They go hand in hand.
#mortgage #growth #realestate
How do you find which #realestate agents have the most active or sold listings in a census tract—and for specific borrower segments? You use Mortgage MarketSmart's Real Estate Agent Ranking Report.
