“Before you sell your product to users, you have to sell it to the sales.” — @thecryptoskanda, co-founder of @Hertzflow_xyz, on why mechanism design alone isn’t enough to find PMF in crypto. He argues that in finance, the mechanism is often the product — the rules that determine how value, risk and incentives are distributed. But even the best-designed mechanism still needs distribution. If the people distributing it don’t see the value, they won’t sell it — and the product may never reach its end users. So the design principle is two-sided: 1) A mechanism that works for users 2) An incentive structure that works for distribution “This is the lifelong challenge for everyone building in crypto.” From The Convergence: Bhutan by YZi Labs.