@hyperakt

Hyperakt is a purpose-driven design studio led by @deroyperaza & @juliazeltser

 Brooklyn, NY
hyperakt.com/
Joined June 2009
  • Tweets3.6K
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  • Followers7.6K
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Did you know that top nonprofit org names are on average 3x longer than top consumer brands. Longer names are harder to remember and harder to use. Here's how you can do something about your nonprofit's long name. #branding #naming #nonprofit hyperakt.com/insights/your-n…

Your Nonprofit Could Use a Name Trim

How to update your name for modern times without “really” changing it

hyperakt.com
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Your brand’s first Impression can open or close doors. People respond at a gut level to the way your brand shows up in the world. #brand #branding #nonprofitmarketing #nonprofit lnkd.in/e85_zn2U

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Today on Brand New (Linked): With the help of some of their clients, @hyperakt's @deroyperaza illustrates why the high cost of branding is worth it. Illustration by Merit Myers. underconsideration.com/brand…
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. @deroyperaza of @hyperakt riffs on the studio’s vision, and the key differences in developing brands for commercial enterprises and nonprofits. l8r.it/dczB
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Hyperakt retweeted
order
@order27 Jul 2022
Very exciting to see the @speedandscale Tracker live and kicking. Design and development by @hyperakt. See more: speedandscale.com/tracker/
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Hyperakt retweeted
CUP@we_are_CUP21 Jul 2022
Announcing CUP’s new website! We’ve been working with the amazing team at @hyperakt to create a new site that makes it easier for people to explore and share our tools, and find ways to collaborate with us. Start exploring here! welcometocup.org/
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Our Annual Report is out now, and we’re so excited to announce that we have officially served 500,000 girls, young women and nonbinary students to date! Read the full report here: girlswhocode.com/2021report/
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Rebranding is a big investment of time and capital. f-st.co/mkH4P5P

How to avert a branding identity crisis

If your organization rebrands, but doesn't actually transform, it's in the throes of an identity crisis, writes Deroy Peraza, cofounder of the branding agency Hyperakt.

fastcompany.com
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Today on Brand New (Linked): A good, quick read from @hyperakt’s @deroyperaza on whether “Does Rebranding Really Transform Nonprofits?”. Illustration by Merit Myers. underconsideration.com/brand…
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Today CJA is launching the Arrests with Cases Filed Dashboard. This innovative tool allows readers to explore data about the cases that were filed for people arrested each month. nycja.org/arrests-dashboard

CJA | How many criminal cases are prosecuted in NYC?

Reducing unnecessary pretrial detention in New York City.

nycja.org
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Thank you so much @bareMinerals for sharing our story and helping us close the gender gap inSTEM. forbes.com/sites/simonmainwa…

Purpose At Work: How BareMinerals Created A Community Of ‘Bare Beauties’ Sharing Each Other’s Impact

Today, reports Scalamandre, bareMinerals’s customers are still fiercely devoted to the brand and its purpose — To create clean, conscious beauty that’s good to your skin, good for the community, and...

forbes.com
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Listen to @johndoerr & @jheil discuss why it's far cheaper to save the planet than to destroy it
The Recount
@therecount9 Nov 2021
After watching “An Inconvenient Truth," @johndoerr’s daughter said something that changed the course of his career: “Your generation created this problem, you better fix it.” He brings a biz perspective to the climate crisis on #HHW with @jheil. Listen: recount.co/HHW
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Next week, @nytimes best-seller @DrIbram will join Vera President @NickTurner718 for a discussion on the importance of changing prison policies and culture using an antiracist lens. Save your seat for our 10/27 Championing Dignity conference: vera.org/events/championing-…
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Hyperakt retweeted
order
@order28 Sep 2021
Speed & Scale is available now at speedandscale.com. Website designed and developed by our friends @hyperakt.
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Hyperakt retweeted
Rachel C@rbcinnyc27 Sep 2021
Thrilled to write this article for @hyperakt (one of the best branding agencies in the game, IMO) about incorporating accessibility into brands. (hint: it's not optional & it's everyone's job) #a11y hyperakt.com/insights/buildi…
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Hyperakt retweeted
GLAAD
@glaad13 Sep 2021
#BiWeek 2021 is almost here! From September 16th through 23rd, we'll be celebrating the history and resilience of the bisexual+ community. @BRC_Central @StillBisexual glaad.org/biweek2021
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The GOAT @Simone_Biles having to sit out--because a man is not held accountable to do the same-is shameful. Biles still cheering on her teammates, even while taking care of herself, is one of the many graces that make her a true champion, forever & always. We love u Simone.
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We have partnered with @lifetogo_ on #NationalSelfCareDay to promote the importance of self-care and how to practice it in your own life. 🌻 Read on to learn more and check out the full Roadmap to Self-Care here: thementalhealthcoalition.org… #selfcare #mentalhealthcoalition #lifetogo
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“It’s a basic human right to be able to perform duties or services in a digital context.” — Tom Smith, Design Lead at @avivaplc Why a design system is the key to scaling accessibility 👉 invisionapp.info/3cW4hRc
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🎉 @CodedBias is now streaming on @netflix 🎉 Follow AJL Founder @jovialjoy's journey to push for the first-ever legislation in the U.S. to govern against bias in the algorithms that impact us all. Join the AJL movement at: AJL.org/take-action
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