Brand strategist & ad-person. I'm a pusher, Cady. Opinions are my own.

Los Angeles, CA
Joined June 2009
Get the man his @lazboy!!
Karma is a La-Z-Boy seat, coming straight home to me. 👀 We’re working on something for you, @tkelce @newheightshow Please DM us!
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Hanna Samad retweeted
.@lazboy's "We the Lazy" campaign embraces leisure with a national spot celebrating relaxation and "The Decliner" recliner, which generates excuses for staying in and JOMO (joy of missing out). ow.ly/lt3150PyZRp
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It's not everyday you get to relaunch an iconic brand like @lazboy - after tomorrow you can catch me and the rest of the @RPA_advertising team catching up on some much needed lazy moments #longlivethelazy
It's what indolent dreams are made of: a new campaign from recliner retailer @LaZBoy celebrates the lazy lifestyle, and gives away AI-powered recliners. By @RPA_advertising & @ColleMcVoy #creativity thedrum.com/news/2023/08/09/…
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Ok but why is the @NWSL @paramountplus stream so BLURRY??
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We can’t leave it to the computer scientists to design the future of AI on their own, we all need to lean in if we want to realize the best case of AI as a powerful augmenter of human intelligence and existence. This is a great start.
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At #SXSW with @RPA_advertising this week - threading the good stuff here 👇🏽
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“We need to go from mission statements to being on a mission” -EVP Global Mktg @AmericanExpress Clayton Ruebensaal in “Obsession: What’s After Brand Purpose” at #SXSW on how focused obsession can galvanize teams to achieve big things when you’re no @patagonia (1/2)
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(2/2) Doesn’t have to be “purpose” in the do-good sense of the word. Obsess where you can win & keep it simple (@RitzCarlton = memories // @Apple = design // @AmericanExpress = helping // @amazon = customer): #SXSW
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ok this is so good
Santa Monica is “Black. Not Sorry.” Experience Black History where it actually happened and take the QR code walking tour now. #BlackNotSorry Non-LA locals can follow along at bit.ly/3I9fOf9
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Hanna Samad retweeted
It's SXSW time! From now until August 21, vote for your favorite panel to be featured. Hanna Samad from RPA and partner Mike Berberich from the Association of National Advertisers have submitted to speak this year. Check out their talk and click the link below to vote!

My phone just autocorrected “she led” to “she smiled” and that’s all I have to say about that.
THE HEX CODE BLACK PODCAST is WOW 🤯 conversations got to the edges of oft-generalized issues and brought major DIVERSITY OF PERSPECTIVE & nuance while delivering clear, useful insight to a specific topic - the notion of “regular black” podcasts.apple.com/us/podcas…
My wife just came home from Target with a Starbucks chestnut praline latte for me and I have a WHOLE NEW LEASE ON THIS DAY. That’s all. 🍂
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I'm #hiring a ⚡️ social content strategist ⚡️ to join my team at @RPA_advertising. Great opp to get your ideas made & work with good people. If this is you or someone you know, please share & get in touch! Job deets: phg.tbe.taleo.net/phg01/ats/…
This is a great read and not least of all articulates why the diversity we need in agency leadership and workforce is for the survival, relevance, and efficacy of the industry — not a faddish compliance with “DEI” du jour, not to make those of us who are advocating for it happy
If you're tired of people telling you they've figured out the secret of personal/business/brand success or absolutely know what the future looks like, then I wrote this 37min read for you. martinweigel.org/blog/vision…
Welcome to the team, @CedarsSinai 🤝 As our official health partner, we’ll work together to promote health education for all in our community. read more → weareac.co/CedarsSinai
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If young BIPOC talent is turning down job offers with all the perks, development and shiny things to attract them and you don't know why then perhaps it's the lack of BIPOC representation in your leadership and C-suite. The offers are hollow if they don't see themselves.
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