The Greek historian Plutarch once recounted a story of how young women began to commit suicide in the city of Miletus. It was as if the attention that a woman would receive by hanging herself drove them to continue doing so. Finally, a law was passed declaring that any woman who killed herself would have her naked body dragged through the streets before being buried. And lo and behold, the mass psychosis of women killing themselves stopped almost overnight. This tweet is not about events in an Anatolian city state 2,000 years ago.