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We’re proud to announce Hook’s licensing partnership with Universal Music Group.
We’re building the future of social music where fans create with the songs they love, while artists earn, stay protected, and remain in control.
This is just the beginning.
‘Bout that time of year again 🎃
Tap in for a chance to win $300 and other prizes 👀
New month, new challenge 🗣️
@yunggravy’s "BAEWATCH" just dropped and it's ready for your take.
The Most Viral Hook shared to TikTok wins exclusive Yung Gravy merch. The Editor's Pick takes home $300. Two winners, two prizes. Join the challenge today! 💰💰💰
hook retweeted
AI platforms are stealing from artists
> Millions spent on data centers to replicate human music
> Rarely pay the musicians they train on
AI should amplify creativity, not steal from humans
Introducing Hook: the world’s first social platform for music that pays artists & fans
To celebrate our launch, we’re picking the 10 best tracks made on Hook.
There's $10,000 up for grabs plus a repost from your favorite artist.
Comment your favorite artist below and we’ll send you a link to the challenge.
The Heaven Baby Challenge is now LIVE on Hook.
Share your Hooks of Ayra Starr's viral hit for a chance to win 2 tickets to a show of your choosing and exclusive Starrgirl merch! 🌟🔥
This week on Hook 👀
We’ve been busy!
Check out some of the new tracks in our catalog + some of our top creators this week.
🚨NEW CHALLENGE ALERT🚨
At Hook, artists are at the heart of everything we do. Our Artist First Challenge celebrates that, with a curated selection of Hook's top artists!
Pick any track from the Artist First Playlist, and express yourself through the music you love.
Share YOUR Hook for a chance to win $1,000.
$10,000 in prizes
10 winners total 🗣️
Welcome to a new world of creation and community.
AI platforms are stealing from artists
> Millions spent on data centers to replicate human music
> Rarely pay the musicians they train on
AI should amplify creativity, not steal from humans
Introducing Hook: the world’s first social platform for music that pays artists & fans
To celebrate our launch, we’re picking the 10 best tracks made on Hook.
There's $10,000 up for grabs plus a repost from your favorite artist.
Comment your favorite artist below and we’ll send you a link to the challenge.
Hook x @FrencHMonTanA present:
“Ever Since U Left Me” — with Hooks by @burnerwav3 @scoobafiles @FaiKhadra.
The anthem of the summer is yours. Join the challenge on Hook now for a chance to win. 💙🧡
hook retweeted
Hook x Universal Music Group.
Music on social media is the largest under-monetized category of music consumption. We just created the framework to change that with the biggest music company in the world, and we tested it with the biggest artists in the world. A platform where fans express themselves with the music they love, and artists earn while having full control.
Grateful to Michael Nash, Mike Bebel, Sylvana Chan, Chris Horton, and the whole UMG team. Artist-first since day one, just like us.
More soon.
hook retweeted
UMG is excited to partner with @hookmusicapp to unlock new possibilities for licensed fan creativity across social media and help fans build community around the artists and music they love.
hook retweeted
.@UMG strikes landmark partnership with social music platform Hook musicweek.com/labels/read/um…
hook retweeted
Universal Music Group Opens Its Catalog to Hook’s AI-Powered Remixing & Social Tools
billboard.com/pro/universal-…
Hook, An AI-Powered Music Remixing App, Strikes UMG Deal as It Takes Social-Forward Approach to Fan-Created Remixes variety.com/2026/music/news/…
































