Join our waitlist 👇. The first email strategy automation tool built for DTC ecom brands to generate more revenue & better emails, in less time.
Joined November 2022
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🗝️ Continuous improvement is key to long-term success in email marketing.
Follow these tips for consistent growth:
- Measure & report your metrics once a week
- Analyze your metrics to come up with new A/B tests & strategy changes
- Aim to run an A/B test on every campaign
đź’ˇStarting with a great email layout is the first step to getting more email clicks & conversions.
Here are 2 best practices for an optimized email layout:
-Have a clear hierarchy of information
-Include a CTA button in the header above the fold
How to use benchmarks in your email strategy:
Calculate the rolling 6-month average of each of your key metrics.
This helps you compare campaigns to their own average performance to identify if a campaign did poorly or better than average.
A/B Testing: Optimize Performance!
Follow these 3 best practices for optimal success:
1. Test 1 variable at a time
2. Create a hypothesis for what you’re testing & what insights you want
3. Run the A/B test on at least 5-10 campaigns for a clear picture
Email flows should make up at least 10-20% of the revenue for your DTC brand.
Here are 3 critical business needs you're missing out on if you're not leveraging email flows👇
3/ A Personalized Customer Journey
Unlike campaigns which are sent at a specific time & day, email flows are sent based on where the customer is at in their journey. This personalization is why email flows typically have higher opens, click & conversion rates.
If you're ready to leverage email flows in your marketing strategy, check out our DTC Flow Foundations to start building the 8 key email flows every DTC brand needs:
jesschan.gumroad.com/l/dtc-f…
Excited to announce that we've been selected to be featured in Startup Showcase at @CollisionHQ where our founder @jjesschan will be presenting!
Come say hi & meet our team!
collisionconf.com/startups/s…
“Try our new skincare line!”
VS
“Unlock your most radiant skin with our all-natural skincare line.”
Which headline copy would appeal to you as a reader?
3 reasons email flows are critical to growing your DTC brand beyond “adding revenue”:
1. Creates predictable cash flow
2. Automates your revenue growth
3. Optimize your customer experience
Personalization can increase engagement, improve click rates, drive more sales, and build loyalty.
But just using "first name" in the subject line isn't enough.
Here are 5 ways to use personalization in your emails 👇
4/ Promote subscription products & incentives only to customers who aren't on an active subscription