Brand Strategist, Creative Consultant, Writer | IDEO alum #hookem

San Francisco
Joined February 2009
💃🏼Love this!
It's time to DANCE America! From sea to shining sea, Americans everywhere are celebrating the new @POTUS and @VP. #InaugurationDay
I can hardly wait to see what all of the creative American people do with the fly.
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As COVID-19 accelerates the shift to digital, building digital confidence in new internet users is more important than ever. From @ideo, @google, & @gatesfoundation, 5 tools for supporting the next wave of internet users as they come online: ideo.in/3c9CQQX
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Fantastic list of purpose-driven brands who exemplify true leadership amidst coronavirus from @forbes forbes.com/sites/aaronkwittk…
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A new world unlocked. Thank you, @Airbnb
In March, Airbnb Experiences hosts all over the world had to stop doing what they love most. So they tried something new. Thanks to the creativity and passion of our hosts, Airbnb Experiences are now online. airbnb.com/online-experience…
Kristin Kelly retweeted
"It is time for us all to flock together so that we can all keep going," writes @IDEO's Chief Creative Officer @pbennett101 in an essay on taking action now, and why we should imitate the collaborative nature of geese during these unprecedented times. ideo.pn/2QKDHQ3
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Kristin Kelly retweeted
Congratulations to our friends at @Orbia for being included on @FastCompany's list of most innovative companies in Latin America. Read more: ideo.in/3aMWdir #FCMostInnovative
.@FastCompany has selected Orbia as one of the 2020 Most Innovative Companies in Latin America - highlighting our profound impact on #industry and #culture. We're proud to be on the #FCMostInnovative list and will keep #innovating toward a more #sustainablefuture.
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WFH learning / Day 1: We created a Slack channel @ideo where folks are sharing their work setup from home. It's fun (and comforting) seeing everyone's spaces.
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How a global chemical company gave itself a corporate purpose makeover qz.com/work/1765814/ via @quartzatwork
For parent companies to find alignment through purpose, we found a way through a nested purpose—one that holds a cluster of connected values and goals. Here are tools and exercises we used @ideo to help a global corporation drive transformational change: ideo.com/journal/how-to-craf…
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If business leaders want to rally around purpose, where do you start? How do you create alignment? We created the Purpose Wheel tool @ideo to help. ideo.com/blog/design-an-orga…
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Can An Industrial Company Actually Be Good For The World? A Q&A With Orbia CEO Daniel Martínez-Valle via @forbes forbes.com/sites/aaronkwittk…
First time @Cubs Wrigley Field. 💙
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Austin airport: Acoustic guitar strummin’ and chips & queso to go. Such a great send off from my home state. Until next time, Texas. 🧡
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Kristin Kelly retweeted
👋, we are Orbia. We’re an ambitious global company looking to advance life around the 🌎 by addressing the world’s biggest challenges. Join us on our journey of transformation. #GlobalGoals

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When I head home for my annual week in Texas, this is what my dreams look like leading up to my departure:
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Saw this movie last night and really hope you will see it too. 💖
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We all struggle with self-doubt and finding our way out. Wise words from our new CEO.
"Learning isn’t about the consumption of new information. Learning is the process of using our innate abilities to construct—or create—new understandings of the world. Learning, by its very nature, is a creative act." - @sandyspeicher in The @IDEO Journal: ideo.to/xMICee
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Papá orgulloso! Founding the Feminist Organization KidsForShe at Age 14 Taught Me What Feminism Means | Teen Vogue teenvogue.com/story/founding…
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