Founder + Creative Director at @studioherrstrom.

Joined March 2009
Still can’t quite believe I’m writing this. THE ECHO Book is now available for preorder at the-echo-book.com.
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Erik Herrström retweeted
Milkshake by STUDIO HERRSTRÖM, 2026 Now on Brand Archive: brandarchive.xyz/identity/mi… #branding #design #type
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Thus it has arrived The Echo from @herrstrom Right now I feel a lack of clarity in what the design language is for, seeing the amount of copies happening only on X alone. Thus over arching me questions at the moment in my head : 1. HOW to go about designing brands that brings culture together 2. Shifting from pushing pixels to asking deeper brand value questions 3. MAKE a new a case study that speaks and translate the visual framework that I use, to orchestrate a project that best speaks these idea clearly 4. understanding decisions that goes into chosing certain directions for a given brand. Anyone else read the book yet 👀?
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As creative tools become more accessible and execution faster, looking good is becoming much easier. What makes a brand matter? In my piece for @FastCompany I brought David Fischer of Highsnobiety and Damien Correll of Figma into the conversation. fastcompany.com/91609811/it-…
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Erik Herrström retweeted
New project for Spotify! In collaboration with Spotify's in-house Creative Team, we developed the visual and motion identity for Spotify Investor Day 2026 held in New York City: studioherrstrom.com/work/spo…
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Erik Herrström retweeted
New work for @lookingforgame excited to continue collaborating with @lucyjamesgames
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What does brand-building look like when references, trends and polished aesthetics are easier than ever to generate? Toss the Moodboard: Build Brands From and For Culture, our @SXSW proposal. Take a peek and vote if it resonates: tinyurl.com/3ubuejxv
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Come work with us at @studioherrstrom We're looking for freelancers across design, strategy and production. Submit your details here: studioherrstrom.com/creative… #design #brand #product #freelance
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New work for Ray-Ban Meta out in the world 🌏
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Erik Herrström retweeted
Latest work for Ray-Ban Meta featuring Jennie.
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Due to popular demand: Our ”The Age of Meaningless Shiny Things” is available this summer only, in cropped and regular tee, light and dark mode. Get it here leftkiss.com/pages/the-echo
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Erik Herrström retweeted
highly recommend this fantastic book by @herrstrom. if every designer read this, the world would be a much better place (and with a lot less slop).
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My third time speaking at Forward Festival in Frankfurt last week. Very grateful to everyone who came to the talk and stayed afterwards to pick up a signed copy of my book. A personal highlight was hearing from many designers that the way we challenge the creative process.
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Erik Herrström retweeted
THE ECHO by @herrstrom lays out a three-phase framework for building brands that shape culture rather than chase it.
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15 months of writing. 20 years of learning. 18 conversations with leaders in music, tech and entertainment. 217 pages. 249 copies shipped to 26 different countries on launch day. Can't believe THE ECHO Book is out.
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Vienna, join @studioherrstrom for the THE ECHO book launch at Softcover. softcover.at/20260423/book-l… – at Vienna, Austria
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On Thursday I’m going LIVE to share my best thinking how to become a designer that’s not easily replaced by AI. This talk is a virtual pre-release event for my book launching next week. RSVP: studioherrstrom.com/events Get the book: the-echo-book.com #design #branding
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DESIGNERS AND BRAND BUILDERS: Next week I’m hosting a free online live talk ahead of my book launch. 300 people have already RSVP’d. studioherrstrom.com/event
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