🔎 Founder & Chairman MCorp @markpluscorp @the_marketeers Est. 1990 📚 Co-Author of Marketing 3.0, 4.0, 5.0, 6.0, "BEST BUSINESS BOOK 2021 by Soundview"
MCorp
Joined April 2009
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Special Talk: Reimagining Operational Excellence
Yesterday, Charles University welcomed me to have a special talk session with their students.
In this session, I emphasized the critical importance of balancing Quality, Cost, Delivery, and Service (QCDS) by harmonizing human and technological aspects—much like the Yin-Yang principle.
While technologies like Generative AI can enhance Quality and Cost efficiency and deliver high standards at affordable rates, Operational Excellence also leans on Delivery and Service. These elements inherently require human involvement to be truly effective.
Since our customers are human, emotions and personal connections remain irreplaceable when it comes to building meaningful interactions with them.
Special Talk: Reimagining Operational Excellence
Yesterday, Charles University welcomed me to have a special talk session with their students.
Don’t wait and see!
The WOW Brand event has become an annual gathering place for brand enthusiasts. We see that entering 2025, many companies are adopting a "wait and see" approach due to the uncertainty that surrounds the landscape.
[A THREAD]
Brand building must exist, but we need to be careful in allocating funds and considering the objectives. Second, don’t let your customers be taken by competitors—focus on retaining your own customers. That’s why customer loyalty is very important.
Instead of aggressively pursuing new customers, prioritize retaining the ones you already have. Lastly, don’t let the quality of your product decline, as it might silently disappoint your customers.
WOW Brand 2025
Jakarta, February 26, 2025.
#WOWBRAND2025 #hermawankartajaya
I see that in 2025, you need to embrace conscious optimism. Although the current situation has not really progressed, as a brand authority, you must not let this condition persist. You also need to be smart in your branding efforts.
I will explain to you about PDB Triangle.
Marketing starts with positioning your brand’s promise of value to customers, forming the foundation of strategy.
A THREAD
By aligning all aspects within the PDB triangle, brands can build a strong identity, integrity, and image.
#Marketing #Positioning #Differentiation #Brand #HermawanKartajaya
Through consistent marketing communication and delivering on their promises, DBS builds a positive and strong brand image.