Tomorrow I'll give a presentation on design quality at @frontendconf. This is the first time I've spoken on such a topic in a live, public format. Here at the event I've been humbled to hear several people say "I'm excited for your talk." Quietly in my head I'm replying "Me too. I have no idea how this will turn out!" Par for the course with new material. 😎 I've said before that my benchmark is 1 hour of prep time per 1 minute of speaking time for a new talk. This is a 45-min talk and I'm on pace for ~45 hours of prep time. I won't have all the answers tomorrow but we'll explore: – What is design quality anyway? – Why is it so hard to achieve? – Where do we go from here? This is dialog I hope to see more of in the industry. It's long overdue. I'm holding myself accountable to share more, too. Let's see how tomorrow goes first. #frontendconf