HEL Performance have proudly partnered with the British Superbike Championship for over 15 years - and the results speak for themselves. BSB goes above and beyond when it comes to delivering real return on investment for sponsors. With more than 10 hours of live televised coverage every race weekend, our brand is consistently in front of a huge audience - and not just through rider and bike branding - but in countless other ways. From our ‘Race Lab’ featured in the background of broadcasts, to close-up shots of our logos in the paddock and trackside branding appearing throughout the live programming. The British Superbike Championship actively maximises sponsor visibility at every opportunity - on track, on screen, on line. It's this attention to detail that makes BSB stand out. Take for example the placement of our track side boards. BSB decided that as a braking product we should be on the hardest braking area of each track - something that @stuarthiggs thought up, invested in and has seen through. Obviously a huge benefit for us is it’s the slowest part of the track and the logo is seen for much longer than it maybe on a fast flowing part of the circuit. It means that they continually think outside the box, offer a huge ROI and constantly over deliver for HEL and other sponsors offering the perfect mix of different visuals of a logo to keep audience enhancement at the maximum. Background ‘soft’ imagery which builds and builds on the brand with repeated, but different, logo placement. That sustained exposure, combined with a long-term partnership built on trust, has played a significant role in HEL Performance achieving double-digit growth year after year since we began... We're incredibly proud to have been part of the BSB family for more than 15 years. It's a partnership that has delivered tangible value, helped fuel our continued growth and demonstrated what can be achieved when a championship genuinely invests in the success of its sponsors. Here's to many more years of working together. Long may the partnership continue. #BSB #BritishSuperbike #Sponsorship #MarketingROI #HELPerformance #Motorsport

HEL Performance | Perfect Lines We offer all sorts of layouts for many cars and bikes here at HEL Performance - and we are constantly adding more to offer you what you want or need. helperformance.com