In today's inbox from @JAGPodcastProds, JAG breaks down how a limited series podcast can work for a business. A podcast can be a great way to create an evergreen resource that answers your most commonly asked Qs. Limited commitment; high reward! ππ
Read the whole enchilada here: jagpodcastproductions.substaβ¦
From the archives, T-shirt edition. Podcaster indeed! @libsyn
I'm actually excited for two movies right now. TWO! Do you know how long it has been since this has happened??
Update: there are 12 weeks left in the year; 80 days until Christmas. Thank you for your attention to this matter.
I'm pro podcasting. On this International @podcastday, I'm grateful for this unique medium and all the wonderful qualities that make podcasts different and special. (AND the people who make podcasts AND the audiences who love podcasts, too.)
You ask, where should I distribute my product? And I tell you about all the arty, niche, hip, selective places to place your product.
Then when I have my own product, I put it in Walmart.
This is not a tweet about product placement.
Okay, I am trying to tamp down the crazy and organize some thoughts.
- The love podcasters (and podcast listeners) have for podcasts is oversized, and might dwarf what the podcast market/industry actually is
- This oversized love can produce starry eyes and rose colored glasses in podcasters where they are more likely to believe optimistic predictions instead of practical realities
- Podcasting is relatively small as a form of media compared to other formats
- The overwhelming majority of podcasts do not ever reach an audience size where advertising money can be a primary source of revenue. If monetization is a goal, alternative methods must be developed
- It is absolutely possible to have a successful show and a small audience
- There are plenty of podcasters who know how to use the authority of a podcast to create other business opportunities which ultimately deliver the ROI for having a show
- Many people who have been involved in podcasting for a long time recognize the specialness of audio and personally favor audio. These affections lead to championing audio over everything else
- YouTube is a behemoth. What you, as a podcaster, choose to do with that information is up to you
cc: @JAGPodcastProds @MattCundill @johnnypodcasts
Just read @JAGPodcastProds new substack with his thoughts from Podcast Movement. A teaser for tomorrow's Podcast Superfriends with a field report from JAG and @MattCundill. Link to JAG's stack in next.....
Sign up for JAG's substack while you are at it: jagpodcastproductions.substaβ¦
Oh, and PM thoughts from @MattCundill here:
soundingoff.news/p/podcast-mβ¦










