Helping B2B tech companies & Atlassian partners ignite their growth.
Joined March 2019
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Though essential for targeting and engaging in-market buyers, Buyer Persona tends to leave out the substantial 95% of out-of-market buyers. Tune into the latest B2B Content Show episode to learn why: hubs.ly/Q02fyxrc0
Struggling to generate demand for your Atlassian app? Here’s how to create demand and reach the right audience with the right messaging.
Interested in learning more? Reserve your spot for our free Atlassian app marketing webinar on Jan 10th:
brighttail.com/webinar/3-pla…
New year, new challenges? 🤝 We're here to help! Join our FREE webinar next week to discover 3 actionable plays for accelerating your @Atlassian Marketplace success in 2024!
📆 Jan 10th, 4 PM CET | 10 AM EST | 7 AM PST.
Don't miss the opportunity: hubs.la/Q02dZgxr0
How many @Atlassian Partners are in the Marketplace?
There are 1,600 Atlassian Marketplace Partners, all of different sizes, with some developing only one app and others a large portfolio, competing in 35 categories.
On top of that, the top three product categories are:
- Project Management
- Macros
- Integration
What does this all mean?
Well, if your app is among some of the top product categories in the Marketplace, you might have a steeper hill to climb in terms of standing out among your competition.
Want to learn how to stand out among your peers?
Join our free webinar “3 Plays to Accelerate Your Marketplace Growth in 2024,” where we will share insights into tackling this new world of Marketplace app marketing. There's a Q&A session at the end too:
brighttail.com/webinar/3-pla…
With years of experience working for @Atlassian on @Jira development, the Digital Toucan team was no stranger to the Marketplace, and they had what it took to create a successful app.
However, even the best apps can stagnate in the crowded Marketplace.
- Website redesign to increase traffic Marketplace traffic and conversions
- Reinvented brand and product messaging to strengthen differentiation
- Optimized the Marketplace listing and developed an explainer video to capture attention and convey value as quick as possible
- Launched a campaign to educate target audiences on the “magic” of JQL search extensions and create new product demand
We will be sharing these insights in detail in our upcoming webinar; link to register here, if you haven’t already: brighttail.com/webinar/3-pla…
Are you able to address the @Atlassian Marketplace “black box” as a Marketplace partner?
These are some of the pain points we’ve heard (and experienced in the past) consistently among partners in the Marketplace.
We will be sharing some data and insights regarding how we’ve addressed these pain points in our upcoming webinar: 3 Plays to Accelerate Your Marketplace Growth in 2024.
Link for webinar registration here: brighttail.com/webinar/3-pla…
Is it though?
Join us on January 10th for an @Atlassian app marketing webinar, 3 Plays to Accelerate Your Marketplace Growth in 2024, so you don't end up in the hot seat to start off 2024!
Link to webinar registration: hubs.la/Q02d84xX0
Still thinking about hosting a webinar for your business? This article might convince you.
Learn how a webinar campaign helped our Atlassian Partners position themselves as an industry leader, engage their prospects effectively, and generate leads:
brighttail.com/work/digital-…
Creating demand among those who aren’t yet in the market is key to growth, and if you understand that, you’re already ahead of most of your competitors. But what do these out-of-market audiences look like? Find out more: hubs.la/Q02c8Djt0
To all our Atlassian users, what is your go-to project management app?
So far, we are testing Trello out, but that’s not without its pros & cons. It’s a great tool for beginners and is extremely easy to use. However, it might not be suited for teams with multiple projects.
0%Trello
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0%WBS-Gantt Chart
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0 votes • Final resultsIntroducing the first @Atlassian Marketplace Map!
If you're a Marketplace app developer, this resource provides vital insights to gauge your app's performance and competition.
Navigate and find your niche in the evolving Atlassian ecosystem now: brighttail.com/atlassian-mar…
Grateful hearts, the deal goes on! The book's still set at $2.99. Grab this offer or enter a special Thanksgiveaway for a chance to score a free Buystander Personas copy: hubs.ly/Q029L7Nz0
Customers are the lifeblood of modern SaaS businesses. They provide valuable product feedback, reviews, case studies, and a foundation for future growth.
But most Atlassian partners struggle with the “black box” that is the Marketplace.
*Quick note: The method above does not provide you with any Personally identifiable information (PII) data to identify your end users.