.@benthompson gives his recommendation on how Meta should market Muse: "The way to frame this is to say: 'We're not helping you be more productive, we're helping you get rid of annoying crap in your life.'" "It needs to be framed more as a pain relief as opposed to this aspirational, 'I'm gonna be so productive and get things done.'" "People don't care about being productive. Employers care about their employees being productive. But once you're off the job, you just want to go home and watch TikTok." "The way I think this is going to land is through Instagram Reels or TikTok with people actually showing stuff they do and people say, 'That's amazing. That would make my life so much easier.'" "It really is a show-not-tell sort of technology."