How can you get high-quality photos for your Google Business Profile? 📸 Your first instinct might be to turn to stock photos or an AI photo generator. But that's a bad idea. Google can detect stock photos and is not a fan of them. Research from Joel @headley demonstrated that Profiles with real, locally shot images, outperform Profiles with stock images. So, here are 2 ways to get high-quality pictures for your Profile: 1️⃣ Your phone's camera takes high-enough quality pictures. Resolution has to be drastically reduced for photos on the web anyway. You can ask someone at your office to take pictures of you doing your thing at work. This is a quick and easy solution that will get you some authentic photos for your Profile. 2️⃣ If you are willing to pay for stock images anyway, why not just hire a professional photographer? You can find photographers in any city these days who will do a job like this for a couple hundred dollars. Of the two options, I highly recommend booking a photographer. You can reuse those photos for your social media, website, print material etc. So the investment is well worth it. Thoughts? #seo #localseo

Schema is dead 😵 (for local SEO) "Schema is only valuable for the SERP features that it triggers" - @headley I no longer implement or recommend Schema for local business SEO. There used to be value in some schema markup, but not anymore. 🔹 Local business schema You don't need it unless your business info online is a mess and Google cannot associate your business entity with your website. 99% of businesses don't have this problem, so there is no reason to use it. This schema has never had any SEO impact (see Joel's quote above). 🔹 Review schema It was amazing while it lasted, but Google doesn't show the stars in the results for smaller sites anymore, so the party's over. 🔹 FAQ schema It was amazing while it lasted, but Google doesn't show the FAQ snippet in the results for smaller sites anymore, so the party's over. 🔹 Sameas schema This used to be helpful to get social links on your GBP, but it's no longer needed since you can add social links as a setting in your Google Business Profile now. ☝️🤓 There is still one rare case where I think schema can be helpful, and that is when your GBP Event posts are appearing with incorrect info. Other than that, I don't waste my time with schema these days. There are higher value SEO activities to do. #seo #localseo