Always cooking

Web3
Joined July 2025
Streaming 18 years ago desperately trying to put people onto social media … this almost feels like ai 🤖 it’s so crazy to look 👀 back on … my friends … there’s always gonna be emerging opportunities… no matter how saturated you think things are now … there’s always a platform or trend or cultural movement that is being misunderstood or disrespected .. look for those angles .. just like this kid did lol 😝
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If 1 out of 15 of your ideas succeed, that’s better than 99% of your friends who never start a single idea.
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My 20 observations on the greatest opportunities in marketing in the age of AI: And some dystopic thoughts on where we're headed. 1- Your company's fate is determined by what AI thinks of you. I had a lead come in, and when asked what he knew about us, he said he'd just asked ChatGPT to look us up before the call. Soon, everyone in the world will outsource their buying decisions to AI, and you want AI to have a good opinion of you. 2- The new definition of SEO is what the LLM models think of you. 3- Producing SEO indexable content, such as blogs, YouTube, and LinkedIn, that'll get your company recommended by LLMs will soon become a core company priority. This evolution will replace traditional "SEO" departments. 4- Language models will recommend your competitors when users look you up. And this should terrify brands with a commoditized offer and no differentiating moat. 5- A company's core messaging canvas will become the most important branding asset company-wide. If a company can't clearly articulate why they are different from the competition, they will get lumped into a commoditized basket of brands that LLM will suggest to its users. 6- When distribution becomes the only moat, companies will quickly realize that they'll need to operate more like media companies than product companies. A company's volume and quality of content output will determine its fate. 7- Companies will have entire media teams formed around making the founder a public-facing figure. We're already seeing this happen with PayPal hiring for "Head of founder content" and McDonald's starting to put their CEO on video. 8- Traditional funnels are dead. Buyers no longer move linearly; they lurk for 8 months, binge your content, share it with their friends, and then DM when they're ready to buy. 9- Conversion attribution will become increasingly inaccurate because of chatbots. Your dashboards say "Google Ads drove this buyer," but the real answer is they first heard of you 6 months ago on a podcast Claude recommended to them. They then saw an ad and decided to buy right then. 10- Marketing job descriptions like Copywriter, Designer, and Media Buyer will soon disappear. Instead, roles will shift to outcome-based, not task-based roles. The person who used to be a Copywriter will now have to oversee the entire campaign strategy, while using AI as its task orchestrator. 11- A newsletter is distribution insurance. Platforms will become increasingly competitive as AI slop floods the timeline. Median reach will likely go down over time and owning an audience is an insurance policy against this reality. 12- Niche is the only strategy left. AI got terrifyingly good at routing hyper-specific content to hyper-specific audiences. The plumber making content for Mexico City homeowners now gets distributed by the algorithm to exactly that person. 13- Platforms will heavily crank down on duplicate content. However, clipping will continue growing in popularity and performance. 14- Differentiation by feature is dead because AI can replicate any feature in a week. Differentiation by narrative is the last moat. The origin story you tell about why your company exists is the only thing your competitors literally cannot copy. 15- Affiliate marketing goes linkless. Social graphs powered by large language models will be able to track when a customer posted about a brand on their socials, which led a friend to like that post and eventually buy from the brand. That customer will then get rewarded for driving that "word of mouth" purchase. 16- The rise and proliferation of faceless channels and brands will make the founder behind the brand the most important marketing asset in existence. 17- Community will become the most valuable asset a company can own. As public platforms get flooded with AI slop and bot-driven engagement, companies will build gated, human-only communities. We're already seeing the community model proliferating to great success in the business niche. This will eventually leak into every niche. 18- We'll see the re-emergence of IRL activations. The pendulum has swung to the extreme of people spending time in isolation online, and we're about to see it swing back the other way to more in-person retreats and experiences. 19- AI agents will eventually make up a large percentage of the economy's volume. Whoever figures out how to sell to these agents will make a lot of money. 20- There's a very real chance that AI causes mass unemployment over the coming decade. I don't buy the "AI will create more jobs than take" narrative. This time is different than other industrial revolutions. This creates two segments of brands. Those positioned as ultra affordable for the masses, and those positioned for the ultra wealthy. The middle is about to be eaten up and many companies will have to figure out how to reposition themselves. Many will die in the process. Will be filming a long form YT video on the above with some extra thoughts. Any points you think I missed?
My 30+ observations on the greatest opportunities in AI agents right now: And some ideas that are keeping me up at night. 1. The new buyer on the internet is an AI agent. Imagine billions of new customers showing up with money to spend but they only shop via MCP. That's what's happening. No MCP server means you're invisible to the fastest growing buyer on the internet. 2. Every franchise system in America (30,000+) needs an agent layer and none of them have one. One founder per franchise vertical. That's 30,000 businesses waiting. 3. Everyone said "distribution is the only moat" a year ago. Now I'd add that the only moat is distribution plus memory. The company that has your audience AND your agent's accumulated context is impossible to leave. 4. Consumer mobile is more interesting than it's been since 2012. Apps can finally DO things for you instead of showing you things. The next wave of $100M apps are being built right now. 5. The most interesting startup nobody has built is an agent marketplace where you rent access to someone else's trained agent. A recruiter spent 6 months training a sourcing agent on healthcare hiring. That agent is worth renting to every other healthcare recruiter on earth. The agent itself becomes the product. 6. A sorta strange phenomenon that's happening right now is agents are developing preferences. Give the same agent the same task 100 times and it starts developing patterns in how it approaches it. Nobody is studying this yet. But the agents that develop good patterns are worth more than the ones that don't. That's a new kind of asset. 7. Dead internet theory is about to become dead SaaS theory. Half the apps you use will quietly replace their support team, their onboarding team, and their content team with agents. You won't notice for months. Then you'll realize you haven't talked to a human at that company in a year. 8. The most valuable data in the world right now is sitting in the support tickets of small or mid tier SaaS companies. Every ticket is a customer telling you exactly what to build next. Mine this. 9. The most interesting pricing problem nobody has solved is how do you price a product when your costs change every time OpenAI or Anthropic updates their model pricing? Your margins can swing 40% overnight based on a decision made in San Francisco. The company that builds dynamic pricing infrastructure for agent-based businesses solves a problem every AI company has. 10. The best AI products feel like they're reading your mind. The worst ones feel like filling out a form with extra steps. 11. An interesting arbitrage I've noticed lately is hiring a human VA for $20/hour to supervise an AI agent that does $200/hour work. The human just checks the output. 12. The managed AI agent business is becoming the new agency model. $5k/month per client. You build it, run it, maintain it. The client gets a digital employee they never have to think about. This will be a $50 B+ category. 13. The first "shadow agent" scandals are about to drop. Employees running personal agents on company infrastructure without telling anyone. Using company API keys. Agents accessing internal docs. IT departments have little visibility into this right now. Lots of opportunity to build companies here. Definitely a painkiller not a vitamin type of business. 14. Right now there are probably millions of agents running on autopilot that their creators forgot about. Still burning tokens. Still sending emails. Still scraping websites. Still costing money. The "find and kill your zombie agents" tool is a product that writes itself. 15. Companies are starting to hire based on someone's agent portfolio instead of their resume. "Show me 3 agents you built that are running right now." It's REALLY early but it's starting. 16. Your Slack archive is a product. Every company's internal Slack has thousands of messages explaining how they actually do things. The company that lets you point an agent at your Slack history and auto-generate SOPs and agents from it will be enormous. 17. We're watching the cost of intelligence fall faster than the cost of distribution. Which means distribution is now the expensive thing. 18. The most underrated asset a human can have in 2026: the ability to sit in a room with another human, make eye contact, and have a real conversation. As AI handles more of the transactional stuff, the humans who can do the relational stuff become disproportionately valuable. The soft skills people used to dismiss as fluffy are becoming the hard skills. The hard skills people spent decades acquiring are becoming the soft ones. 19. There are MANY huge companies to be built around the fact that most people's agents are running on their personal laptops which they also use to browse the internet, check email, and download random files. The attack surface is enormous. One compromised Chrome extension and your agent's API keys, customer data, and workflows are exposed. 20. There's a new type of burnout forming that doesn't have a name. It's not from working too hard. It's from context switching between human work and agent work 50 times a day. Reviewing agent output, correcting it, approving it, reviewing again. The mental load of supervising agents is different from the mental load of doing the work yourself. Some founders are telling me they were less tired when they did everything manually because at least the cognitive pattern was consistent. 21. The cheapest form of market research: search "[your industry] spreadsheet template" on Google. Whatever people are tracking manually is your product. 22. Half the YC companies pivoted within 8 weeks of demo day. Not because they failed. Because agents let them test 5 ideas in the time it used to take to test one. The concept of "committing to an idea" is dissolving. Serial pivoting is becoming the default because 1) AI lets you move fast 2) the world is moving fast. 23. The loneliest job in tech right now is being the only person at your company who understands what the agents are doing. You can't explain it to your boss. You can't hand it off to a colleague. If you leave, everything breaks. You've become a single point of failure for an entire automated system. That person needs a title, a team, and a backup plan. Most companies haven't figured this out yet. 24. Your browser history is the most valuable training data you own and you're giving it away for free. Every site you visit, every product you research, every competitor you study, every pricing page you screenshot. That behavioral data, structured and fed to an agent, would make it understand your business better than any onboarding call. The company that lets you turn your browser history into agent context builds something nobody can replicate. 25. Everyone is building AI wrappers. Nobody is building AI unwrappers. The tool that takes an AI-generated document and tells you which parts a human wrote and which parts were generated. 26. Stripe just became the most important company in the agent economy and they barely had to do anything. Every agent that sells something needs Stripe. Every agent that buys something needs Stripe. They're the payment rail for the entire agentic internet by default. 27. The most undervalued API in the world right now is the US Postal Service address verification API. It's practically free. Every local business lead gen agent needs it. Every real estate agent needs it. Every direct mail agent needs it. Boring government infrastructure is quietly becoming the backbone of agent-native businesses. 28. The concept of "business hours" is for humans. Your agent closed a deal in Tokyo at 3am, processed the payment, sent the onboarding email, and updated the CRM before your alarm went off. 29. What happens when agents start recommending other agents? Your research agent finds that a competitor's sales agent is better and suggests you switch. Agent referral networks are forming organically. The first agent affiliate program is probably 6 months away. 30. Cal dotcom closed their source code. That's the canary. When open source companies start closing up, it means agents were cloning their product too easily. Every open source company is quietly asking the same question right now. 31. "AI for pet groomers" sounds like a joke and that's exactly why it will work. 150,000 of them in America. Zero tech. All scheduling by phone or IG DMs. The joke ideas always win. 32. The thing that will seem most obvious in hindsight: we spent 2025-2026 arguing about which model is best while the entire value was in the orchestration layer. The model is the CPU. Nobody buys a computer based on the CPU anymore. They buy it based on what they can do with it. Makes so much sense in hindsight. What else will be obvious in hindsight? I'll share more notes soon. I can't sleep with all that's going on. Maybe you too. What an incredible time to be building.
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I haven't posted an update on $HBAR in a while because I covered it in my last Youtube vid on alts and nothing has changed- we are still about 20% above the area of interest on the HBAR/BTC chart which is when I think the $HBAR USD pairing will be ready for liftoff. With that being said, we can see that on the USD pairing we are technically re-testing our HTF accumulation zone. I am currently watching a potential lower TF range (in blue) and I think that before we see the next expansion phase we are likely to see those range lows again. That level is currently about ~23% below where we are today and considering the HBAR/BTC pairing area of interest is also ~20% lower than we are today- it seems quite likely that this zone will be met at some point or another. A 10% $BTC pullback from our HTF supply zone (which we are still battling) would almost guarantee this zone is met imo.
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New week, new vibes. Should be an interesting week politically but one thing that stays true is photography built on @hedera
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JACK retweeted
When I lived in Florence it became clear to me that the greatest of man's creations were made in pursuit of something greater than oneself. The Duomo and the cathedrals of Europe are divine inspiration. Man as a celestial being, reaching towards his creator. A tribute to God. Modern architecture, by contrast, is a tribute to man alone. The efficiency of man as machine. Man as money. Void of of greater meaning. Across the modern world, this pursuit of something greater feels largely absent. I think it explains much of the coldness felt in modernity. The sense that what we build is useful, but not meaningful. When building anything - a new fintech, a cityscape, a community - those building must be reaching for something beyond themselves. A moral imperative of some kind. Something that compels those who come after to keep it moving forward. A higher purpose. The Duomo took 140 years to complete. Nobody who laid the first stone lived to see the dome. We should all build accordingly.
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JACK retweeted
GM This morning I want to shout out the devs that built the infrastructure we are using today on hedera. Art is dope asf but let's not forget those that made it possible for us to have fun. Those that built tools for you to mint and launch. Those that made nfts possible on hedera. Shout out to all of you. Being a builder on hedera since 2020 I seen it all. From having no wallet no mint tools no marketplaces. I am lucky to see this space grow from when the seed got planted to watching the full tree grow. Keep building 💪🏼
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When you start hearing one of the largest holders of Bitcoin making statements about how Bitcoin just needs to appreciate by “x% annually” for their business plan to be viable you just know that the first secular bear market in Bitcoin’s history is gonna be a painful one. The idea that we will see a bear market worse than anything we have yet seen seems like a foreign concept for some, despite the fact that we have seen these multi-decade boom and bust cycles play out again and again in every other financial market. If you plan based on data from Bitcoin’s past when its entire past has been one massive secular bull cycle, then you’re gonna be completely blindsided when Bitcoin enters its first secular bear- conditions that we have never yet actually seen before. $BTC
If $BTC price appreciates by just 2.3% annually, we can fund all our dividends indefinitely.
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Most founders fail here, and that is that they don't repeat themselves enough. I've heard it so many times "Oh we already spoke about this". Bro, no one remembers. You need to repeat yourself an ungodly amount of times for people to remember your message. I remember this story from Henry Ford, he was doing his daily walk down the factory, and one day stopped by the marketing department and told the manager: "I'm sick of seeing this ad, when are we going to stop running it?" The manager replied "We haven't even started running this ad." This proves to show how as founders, we will often get bored of our own message long before the market does. The secret is creative repetition.
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JACK retweeted
🎥 @Hedera co-founder @ManceHarmon compares Web3 to the pre–World Wide Web era of the internet while speaking at HederaCon
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JACK retweeted
NFTs can transcend simply collecting. There are stories to be formed and shared. My daughter kept having nightmares of ghosts. She has a vivid imagination and was scared by something she watched while at her nanas house. I happen to be a fond collector and supporter of @deadpixels_club so I decided to try something…let’s get her a cute, cuddly ghost to see if can quell her fears. I narrowed down a search for her and she picked this one down below. She fell in love instantly. Her fear of ghosts turned into an admiration of “her ghost.” She asked me to send it to her tablet so she can see it whenever she wants. I decided to get her some merch and it came in last night. Seeing her reaction warmed my heart. She slept in it and asked to wear it to school today. Of course, I obliged. Point is that some see NFTs, and collectibles in general, as a waste of time and money. “They’re just a picture”, “they have no value”, “they don’t do anything”, so on and so forth. Yes, there are tons of rugs and bad actors out there but such is life. This particular project has helped my 5 year old daughter get over her fear of something that was tormenting her mind. That’s value that can’t be measured monetarily. It’s tangible! It’s real! Digital art and collectibles are here to stay!
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This one’s stacked 👇 🪙 $HBAR products heating up (@CanaryFunds @21Shares @ValourFunds) 📑 Hedera AI eBook drop 🎫 @MingoApps needed 🌱 @DOVU new product 🦈 Shark Bites w/ @rob_nodl ⚔️ Bullbarian twist Let’s get into it 🚀
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Most criminal thing on Hedera is @SentX_io having a marketcap less than 20% its weekly volume. Undervalued af.
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JACK retweeted
Bull or bear for NFTs, @deadpixels_club have never faltered. Happy ATHs 👻🤍
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People in crypto still don't have it figured out... The retail crowd was never the driver of previous cycles. 2020 most of retail showed up when prices were already pumping into 2021 2017 most of retail was barely paying attention until the last final move in the winter This cycle retail is barely here while institutions are accumulating, launching crypto driven products and ETFs. If you are still here, you are positioned before the crowd returns at significantly higher prices.
They erased retail so effectively this cycle that when crypto finally moves there will be almost nobody positioned for it. The few who held through all of this are about to see truly historic upside.
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Photography NFT’s are just getting started. Canadian Bounty Built on @hedera
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One of my favorites🔥 📦✈️@HashgraphGroup x Teleport 🌱🌎@GeisenbergerWes breaks down @Hedera Guardian ༼ つ ◕_◕ ༽つ @Gib_plz sits down for an interview 🛸 @SaucerSwapLabs V3 fees 👻🚀 @Deadpixels_club proving ghosts don’t take a back seat! ...& More👀 Don't sleep on $HBAR!
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