stay small enough long enough, you’ll be big enough soon enough
if you overestimate the cost of risks, you’ll be able to either (1) pay the needed price to survive (2) move through it with extra buffer needed to survive the next bet
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Stop treating your entire list the same.
Start treating your existing customers like they're gold.
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Brutal truth:
Unique positioning comes from studying the customer every day for years.
But no one wants to hear that.
So you're sold tactics & complicated strategies.
Instead:
• Talk to your customers to learn about their problems
• Talk to them every day
• Rinse & repeat
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Stages of pricing.
Beginner:
- Cost analysis
- Discounts offered
- Price elasticity
Intermediate
- Market research
- Competitor analysis
- Seasonal pricing
Advanced
- Value-based pricing
- Dynamic pricing
- Bundling products
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You can learn everything you need to know about pricing by observing:
(1) conversion rates (based on specific price promos)
(2) the perceived value of your products or services
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Stages of email marketing
Beginner:
- Personalize messages
- Segment audiences
- Automate campaigns
Intermediate
- Analyze performance
- Dynamic content
- AOV optimization
Advanced
- A/B test emails
- Automate segmentation
- Integrate platforms
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You can learn everything you need to know about paid ads by observing:
(1) how customers talk about your brand
(2) how they use your products or services
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Brutal truth:
CRO comes from doing user research, A/B testing, and analysis for months.
But no one wants to hear that.
So you're sold generic approaches, fancy designs, and bad testing ideas.
Instead:
• Focus on the data
• Do it every day
• Do it for a long period of time
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Stages of CRO:
Beginner:
• Basic tracking
• Heatmaps
• Surveys
Intermediate:
• A/B testing
• User research
• Funnel analysis
Advanced:
• Multivariate testing
• Behavioral targeting
• Predictive modeling
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You can learn everything you need to know about Conversion Rate Optimization by observing:
(1) how users interact with your website
(2) how they navigate through your sales funnel.
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4/ Elevate Your Onboarding
Use personalized videos to elevate your product guides.
Send them a video walking them through how to use your product and answering common questions.
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That's a wrap!
If you enjoyed this thread:
1. Follow me @ronyhay_eth for tweets on DTC marketing
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Want to start email marketing with AI but don’t know where to start?
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