Traction Designer & Founder at @designtraction | Former CMO at Bryte, Topology, AKQA (Audi, McLaren, Ferrari). Focussed on investible traction for startups
San Francisco via London
Joined July 2008
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If you value problem validation and testing startup ideas, you need to listen to this:
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What percentage of these “Creators” actually create anything these days?
Seems like all most of them create now is a layer of hype and BS wrapped around someone else’s creation.
Macco's Razor: All things being equal, the less obvious thing is the right one.
(Yes that's Occam's razor flipped, and yes I just made that up. 😉)
There are 2 categories of children’s product:
A: Those designed by parents
B: Those not designed by parents.
And we can always tell.
I’ve been uncharacteristically quiet lately, but that’s because I’ve been working on…
🥁🥁🥁
Lean Category Design! 🙌 🎉
A rapid, testable, and iterative approach to #categorydesign
Check it: tractiondesigner.com/lean-ca…
I can't tell you if your category name is right or not.
But my process can.
#categorydesign
No matter how uncertain your situation, you never have “No Idea”
You just need this cool framework to estimate wisely...
I promise you I just did that in one pass, realtime, without cheating!
From “no idea” to 93% accuracy in less than a minute.
So next time you find yourself with “No idea” of how to size the impact of an uncertain scenario, try this trick and discover that you actually do.
No enduring, valuable #startups exist that don’t serve some genuine form of prior need.
But you can’t create a problem that doesn’t exist.
The extrinsic factors of problem, customer, and positioning have far more influence on potential traction than the product itself.
The problem is what makes the solution valuable.
Read more:
tractiondesign.substack.com/…