Thanks @wilreynolds for making us think of this (via his talk at CMWorld in Denver this week) In today's AI bot / social spam world, a real measure of content *quality* is: Traffic from human CURATED sources (e.g. MSTeams, newsletters, etc). @growandconvert doing well! 💪

Folks that think "AI citation rate" is a KPI for AEO/GEO, please look at this...we are mentioned as a brand in ChatGPT for "What are the best content marketing agencies I should consider for my brand?" but not cited. But for 2 other very similar prompts on Perplexity, we are cited but not mentioned. On AIO it's a mix. Repeat after me: CITATIONS DO NOT EQUAL BRAND MENTIONS! They are not the same thing. You can get mentioned without being cited and vice versa. (Also: Use an AI visibility tool that separates the two for every prompt clearly. Traqer.ai is one that does)

We just published the strategy we're using to get our clients on ChatGPT, Google AI Overviews, Perplexity and other LLMs. We call it *Prioritized GEO*. Why? Because we think GEO strategies are suffering from a major priorities problem. Everyone is throwing around random GEO tactics online: add FAQs! Word your headers as questions! Create an LLMs.txt! But most of those are completely unproven, with some even proven to not work (llms.txt for example literally does nothing). But more importantly, they shouldn't be your first priority! The first and most important step is to get LLMs to know your brand and products. Second they need to know when and for whom you are a good fit. The way to do this is by having your brand (1) show up in traditional SEO search and (2) provide the narrative and detials that tell LLMs when and for whom you are a good fit. Why traditional SEO? Because LLMs "ground" or supplement their responses with web search. Old fashioned Google search. They do this in particular when asked about product or brand recommendations, which really are the only prompts and topics that have a chance of sending you customers. You have two ways to do that: 1. Get your own content ranking. 2. Get listed in other content that's ranking. Those are the foundation -- Tier 1 and Tier 2 -- of our GEO Priorities Pyramid below. You can learn more about this pyramid, why your own content is Tier 1 and thus the most important, the rest of our (@growandconvert's) GEO strategy, and see examples of our clients AI search visibility in our new article, linked in the comments.