Gregory Ciotti (@gregoryciotti) header
Gregory Ciotti (@gregoryciotti) profile picture

Work: Product Marketing @Owner. Previously: @Shopify.

United States
Joined May 2009
Photo by Gregory Ciotti (@gregoryciotti)Photo by Gregory Ciotti (@gregoryciotti)Photo by Gregory Ciotti (@gregoryciotti)Photo by Gregory Ciotti (@gregoryciotti)Photo by Gregory Ciotti (@gregoryciotti)Photo by Gregory Ciotti (@gregoryciotti)Photo by Gregory Ciotti (@gregoryciotti)Photo by Gregory Ciotti (@gregoryciotti)Photo by Gregory Ciotti (@gregoryciotti)Photo by Gregory Ciotti (@gregoryciotti)
Gregory Ciotti retweeted
Owner has raised $240M, reached a $2.3B valuation, and crossed $100M ARR. Goldman Sachs Alternatives led the round, joined by Meritech, Redpoint, Headline, & Jack Altman. The world is racing to build AI to replace people’s jobs. Owner is building AI to do the opposite:
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Gregory Ciotti retweeted
To most people, this seemed truly impossible back in the day @shopify is still underrated
"Back in 2017, Shopify’s GMV was only ~10% of Amazon’s estimated GMV. Given the way Shopify is growing, it seems likely that it will be half of Amazon’s GMV by the end of next year." $SHOP $AMZN
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Gregory Ciotti retweeted
One of the best investments I ever made. I hope one day you can invest. Try @owner here: Grader.Owner.com
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Gregory Ciotti retweeted
Introducing Grader: the world's first AI CMO for restaurants. It’s helped us drive over $1 BILLION in sales for our customers. Grader outperforms human marketing teams. See how:
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Nothing like epic investor updates on 1/1/26. First up is @owner: 👩‍🍳 One of the best companies I've ever invested in is @owner — AI for restaurants. A great example of AI Vertical B2B. They dramatically accelerated in 2025: • Growing almost ~3x YoY, accelerating towards $100M ARR. • 83% of growth comes from their AI products.  • Truly S-tier team and jaw-dropping velocity.  The key is massive ROI from AI. Massive & nearly instant. Great work on a great 2025, Team @Owner @AdamGuild @DeanBloembergen. Proud to have led the seed round at @SaaStrfund.
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A huge congrats to team @owner for another record-setting month of Double Double growth! Double digit growth at double digit millions in ARR! #joinawinner What’s the secret? In the Age of AI, you have to do >everything< for the customer. Everything. Effortlessly, and with near instant and true ROI. Own it. Don’t ask them to.
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What do companies expect from their senior content hires? Out of curiosity, I ran a quick observational study that may reveal part of the answer. TLDR: Many senior content roles require owning at least one other related craft/discipline:
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(cont'd) - But, it seems "Head of SEO" responsibilities are often reserved for a separate hire. - Roles with Social Media or Communications in the job title were much less likely to mention SEO.
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What could you see changing in the future about senior content positions? Or, what would you expect to see if we had a larger/better dataset?
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Writing is an invitation for the world to look inside your head and comment on what they find. That's why it's so hard to press "Publish."
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If people genuinely love your product, then the best thing you can do for your "brand" is to get more people to use your product. Especially in the early days.
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It's really disappointing when someone rejects your "Friendship Upgrade" 😞 xitter.cf/Brentertainer/status/1…
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The past few months have been a blur. Before this gets lost in the shuffle, I wanted to take a moment to highlight some of the work we've shipped this year. Couldn't be prouder to work with a group of such uniquely talented people. Quick thread. 👇
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(cont'd) Axel Kinnear, Rose Wong, Cecilia Castelli, Till Lauer, Hanna Barczyk, Borja Bonaque, and Amanda Berglund
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While Shopify is heavily invested in content marketing, most people I talk to assume our core editorial team is 15+ people. Not quite. The team: @ShuangEsther, @roxanneisntvoid, @braveenk, @nicecobra, @AdamRogersUK, and @leilacourey 🌟
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