Converting brand value into NFTs can represent a challenge for some traditional industries. So for some whose products are older that the internet itself, well, guess. @wwwineNFT has just announced #$GRAPES, it‘s what you think it is. ow.ly/B7Gz50H3Yvo #NFT #Brand #Wine

And @adidasoriginals has just announced they are leaping into the #Metaverse, in the form of a cooperation with @BoredApeYC @gmoneyNFT & @punkscomic. “It’s time to enter a world of limitless possibilities.” #NFT #BAYC #ADIDAS

Cognitive biases applied to domain names Our very own Tatiana Bonneau explores behavioural sciences, flying Champagne corks that kill and doberman coats on the Riviera in the search of the best branding strategies smartbranding.com/cognitive-… #Branding #Domain #Naming #SmartBranding

What #domainnames did the #unicorns in #healthtech choose for their brands? Some great #naming choices here, including @noom, @Color (they own both spellings!), @calm and @capsulecares grails.com/2021/11/23/health…

We recommend this article (@WSJ) about the roles of familiarity and processing fluency in valuation judgments. “Coming up with a new name for a product? Consumers felt they had more control over products whose names were easier to pronounce.” wsj.com/articles/name-produc… #Branding

What choices do #entrepreneurs make in the US when it comes to their brand online? The official country domain extension for the US is .us. It is reserved to citizens and businesses in the US but it turns out it is one of the least popular ones! grails.com/2021/06/30/domain…

You have likely used @Grammarly the very popular recently mobile app @reface_app that swap faces in videos or @gitlab - all those have Ukrainian founders. Check some of the top #startups from #Ukraine and their #naming choices grails.com/2021/06/30/domain…

Crypto.com coin rallies after the company buys the #naming rights to the Staples Center cnbc.com/2021/11/17/cryptoco…

You've surely heard of Block One, their acquisition of Voice.com for $30M, and B1.Com #domainnames, they surely don't joke about #naming - holding our breath now for the #newbreed of exchange- @Bullish smartbranding.com/block-one-…

Proptech @poweredbyplace Secures $100M Round, Led by GS Setting $1B valuation ”The company spent $3.000.000 to acquire the domain name Place.com” geekwire.com/2021/real-estat… #Brand #Domain #Naming #Unicorn #Proptech

.@Nike teams up with @Roblox to create a virtual world called #Nikeland #mataverse cnbc.com/2021/11/18/nike-tea…

According to @MorganStanley #NFTs and social gaming could expand #luxury group’s total addressable market by more than 10 percent in eight years time and boost industry earnings before interest and tax by around 25 percent. businessoffashion.com/news/t…

Ever wondered what are CVCV #domainnames? Whether you know or you don't, you've surely heard of brands like @Nike , @Visa @Logodotcom or @PUMA . Let's have a look at what makes those words so appealing and what type of brands operate on CVCV domains. grails.com/2021/06/29/cvcv-t…

#fintech is on the rise, with a record $94.7 billion global funding pumped into the industry this year—almost double the amount raised in 2020. @grailsdotcom gathered a list of 249 exhibitors at the @sgfintechfest and analysed their #domainname choices. ow.ly/fXY550GN0iU

Staples Center to be renamed Crypto.com Arena in massive $700 million deal #naming #branding #domainnames sports.yahoo.com/report-stap…

"We spent $1.5 million on our name to show you how serious we are about being around forever." brilliant #rebrand page from @noahkagan's team on their acquisition of the #domainname Sumo(.)com sumo.com/sumo-name-change

Video chat company VS Media has given Gay.com, a #domainname valued at millions of dollars, to a charity that will use it to assist the #LGBT community. yahoo.com/entertainment/gay-…

How much do you believe in Your business idea? Some people act on theirs, others find reasons and excuses not to. @Mac_Macleod_, #founder of @carvertise had a vision for his #startup and he made it come true. #MondayMotivation #startuptips smartbranding.com/golden-dom…

I can’t emphasize this enough, a powerful and beautiful brand is one of the most valuable assets a company can have. Not only that, the lack of a proper #brand can actually harm a business. - Daniela Maestres/Run&Hop #startuptips #branding smartbranding.com/names-with…

.@dameproducts just won the right to display its ads on the subway making it the first #femalefounded pleasure brand to run ads throughout New York City. The business has invested in dame.com #domainname vice.com/en/article/jgmqwy/s…