Say hello to goto․game's newest Client Lead, Chelsea! Chelsea had joined us to head up one of our long-term clients, Razer ANZ. Her 10+ years as a Marketing and Social Strategist at some sick companies like Fortress, UNIFIED Music Group, and Civilians make her the perfect fit for the team. In her free time, you can find Chelsea playing MTG, collecting retro consoles and gaming on CS2. The entire team is stoked to have Chelsea on board, and we can’t wait to share her work with you all.

Global gaming brands don’t win in ANZ by reposting global content. They win by showing up in local gaming culture. Local content has arrived on the @RazerANZ Instagram.

Goto․game has been partnering with @BattleBull_RT to boost their brand awareness through collabs with content creators. These creators are tasked with creating static and short-form vertical content showcasing their BattleBull gaming chairs. We're thrilled with the work of all the amazing creator partners, and today, we're highlighting @ElmzaPlays, who has put out some fantastic content featuring her MODA Cloud Gaming Chair. Whether it's well-edited stream highlights talking with chat about the chair or edits to music showing off its cosy vibe, we're loving it all! A massive thanks to our friends at @AceCreatorsMGMT for their support of this partnership with Elmza, which has made it incredibly easy to roll out content that perfectly meets the brief! Need help getting high-quality content made by gaming creators for your products? Hit us up!

Goto․game is proud to announce that, for the fourth consecutive year, we'll be supporting @CureCancerAu's @GameOn_Cancer - Superhero Streamers! The fundraising campaign will be running from 1st of April to 31st of May, and we've set our target to over $50,000. Team goto․game is currently $33,000 away from having raised over $400,000 to support groundbreaking cancer research, all through the power of the gaming community. We're working on some exciting events already, and are looking for creators and brands to work with us to make this the biggest Superhero Streamers yet! If you're a creator or brand that wants to get involved, hit us up.

We’re always on the lookout for opportunities to match brands we work with together, so when our client @Pentanet_ISP (@geforcenow_cgg) came to us wanting to work with @RazerANZ to show off how well the Razer Kishi V3 Line of mobile gaming controllers work with their cloud gaming service, while also growing their following on Instagram, we knew just what to do. We partnered with tech influencer Liessshy on an Instagram Reel. The Reel's structure was designed to first capture attention with a giveaway announcement, and then leverage that engagement to highlight the combined benefits of the two products. Confident in this strategy, our team set an ambitious target of over 1,000 new followers for each collaborating account. Liessshy's Reel included a clear Call-to-Action directing viewers to a Gleam link to enter the giveaway. Entry requirements included visiting the official product web pages, commenting on the Reel, and following the participating accounts for extra entries. The giveaway lasted just under a month and had some impressive results: over 10,000 entries from more than 2,000 unique users, an increase of more than 1,000 followers for each involved account, and 1,800 visits to the brands' websites!

Our recent campaign with @geforcenow_cgg smashed the view target by 338%! This campaign was designed to significantly boost awareness for GeForce NOW, a cloud gaming service that lets users stream their owned games to virtually any device with an internet connection. A key feature we chose to highlight was the ability to run this service on underpowered devices, as all the hard work happens in the cloud. Goto․game was given a target of 350,000 total views across four pieces of short-form vertical content posted on YouTube, Instagram, and TikTok. The campaign concluded with a massive 1,182,000 views! As client Christian from @Pentanet_ISP said: “The goto․game team consistently impress me with their ability to find the right creators for the job. In Q4, they helped put GeForce NOW in front of new, tech-oriented audiences through content that felt authentic and genuinely entertaining. In a landscape crowded with tired sponsored content, getting the creator and the concept right really matters, and goto․game can always be relied upon to nail the brief.” This outstanding performance was driven by the following: collaboration with credible tech creators, a strong content plan and strategic targeted paid media delivery. The content was specifically crafted to be engaging and entertaining, focusing on GeForce NOW's unique ability to enable AAA gaming - including on older, underpowered hardware. The organic reach our creator partners generated significant organic traction through great storytelling, and the campaign was rounded out by an extremely successful and targeted paid media campaign push managed by our amazing partners at Digivizer. This strategic paid investment generated over 1 million views, accounting for the majority of the total campaign viewership. A huge thanks to the creators Liesshy, ECL Tech (@EmmeManagement), and @shannongrixti for their partnership in creating truly engaging sponsored content. And to Christian for his great brief and positive support and feedback to goto․game. Nothing encourages us more than a happy client! If you want a specialised campaign with unique content that will build your brand, hit us up!

Our Blocks of Hope Minecraft tournament last weekend was a huge success, raising over $17,500 for @CureCancerAu / @GameOn_Cancer! The live Minecraft Hunger Games charity event was streamed by 17 creators on Twitch and YouTube, raised over $17,500 from 206 donations and had over 2,000+ live viewers watching all of the chaos. We kicked it all off with a pre-raise event, held the day before, which was key to getting the word out and pulling in some early donations. Donations unlocked better starting gear for the creators in the main tournament. That warm-up event alone fundraised $12,000! The main event featured two wild matches of Hunger Games on a huge, custom-made map. Viewer donations added a layer of interactivity by triggering in-game events like earthquakes, wardens being released, and hunters sent after players, which led to some seriously funny moments. Our charity gaming events and online tournaments have a great track record of high fundraising while also bringing the local gaming community together for a great cause, while keeping their content engaging and entertaining. A huge thank you to the creators who donated their time and Pika for creating and managing the Minecraft server.

Two creators. Two content styles. One goal: authentic product-focused content. Collaborating with creators is a key component of our strategy to support Razer ANZ in the region, and it remains one of the most effective methods of showcasing their products to the gaming community. Shoutout to @GwenMeIon and @cozywithronnie (@EmmeManagement) for crushing their Razer Barracuda x Chroma reels! Need content targeting gamers? Hit us up.

Goto․game is thrilled to announce our latest partnership with @geforcenow_cgg! We aim to significantly boost brand awareness for cloud gaming in Australia, transforming that awareness into strong brand associations through key content creators in the region. The ultimate goal? To increase subscriptions to the service in the region and build lasting customer loyalty. By collaborating with tech and gaming influencers to create authentic, informative and engaging content, we'll reinforce GeForce NOW powered by Cloud GG as the premier cloud gaming service for ANZ gamers. Keep an eye out for the content that will be dropping over the coming months!

As part of our work with @RazerANZ, we collaborate closely with local creators to produce informative and entertaining product-focused content. Recently, we secured two great pieces featuring Razer’s Barracuda x Chroma headset and Wolverine V3 Pro controller. While these vertical short-form videos are made in very different styles, they are both authentic and are true to Razer’s tone of voice. The funny, unserious angle from @TrashQuinn to the feature-focused competitive advantage angle of @Phantisy_'s, these videos both nailed the brief and had amazing production value. Gotogame pride ourselves on providing opportunities to creators of all sizes and stages of their careers. If your brand is looking to engage with gaming creators or you’re a creator looking to work with brands, we would love to hear from you!