This guy was two weeks from getting evicted from his apartment in 2013. Last year he made $65 million. His name is Dhar Mann. He makes short morality play videos on youtube. Started with a few hundred dollars in the bank and one iPhone, filming out of his studio apartment. By year 3 he'd grown from a team of one to 25 employees. Now he makes $178,000 a day in revenue posting 300-400 videos a month. I sat down with him to find out how he does this. We talked about: 0:00 From Rock Bottom to 65 Million Dollars a Year 01:26 Failure Is a Chapter, Not Your Entire Story 04:08 The Stockdale Paradox: Accept Where You Are and Keep Fighting 05:26 Your Greatest Struggle Becomes Your Greatest Superpower 08:25 Kintsugi: The Japanese Art of Being Beautifully Broken 10:27 It's Harder to Make Your First Thousand Than Your First Million 14:27 The HEART Framework: Honor, Earn, Architect, Reach, Turn 17:27 The Four Ps: Pre-Test, Package, Pitch, Post-Production 19:01 Pre-Testing Everything: The Ten Dollar Facebook Test That Saves Millions 20:21 Packaging and Pitch: Deliver on the Promise in 30 Seconds or Die 23:12 Post-Production Is Where the Magic Happens: Three Times the Effort 25:20 Quantity vs Quality: The Birkin Bag vs McDonald's Debate 28:16 People and Processes: How to Scale Without Losing Your Soul 31:36 The Six Minute Mile Analogy: You Can't See the Breakthrough Coming 34:50 From One Employee to 200: The Year by Year Scaling Blueprint 36:17 Outsource or Build In-House: The Caruso and Hermes Test 40:19 Your Product Is Your Team: The Boeing Lawn Furniture Story 41:50 Failure Is Collecting Gems: The Ray Dalio Video Game Principle 43:15 Your Excuse Is Somebody Else's Reason Why 44:01 The Muscular Dad Story: Breaking Down a Viral Concept in Real Time 49:37 The Green Lighting Ratio: From 10 Ideas to One Final Video 56:16 It Took Me 100 Videos to Go Viral: What If I Quit on Number 99? 58:01 Start Scrappy or Die: The 600 Dollar Bank Account That Built an Empire 01:01:10 The Three Steps to Becoming the First Millionaire in Your Family 01:03:17 Stop Trying to Look Rich Before You Actually Are Rich 01:04:27 The Biggest Sacrifice: When Your Daughter Says She Doesn't Want a Big House Anymore 01:06:45 People's Opinions Don't Matter: The Ones Judging Are Too Afraid to Try 01:07:28 Do You Quit Too Early or Stay Too Long? The Purpose Alignment Test 01:08:54 Always Listen to Your Gut: God Put a Compass Inside You Thank you for hopping on the BigDeal Pod and sharing your homework with us @dharmann. Already stole some of it for our own content. Look up “BigDeal Pod” on youtube to watch.