Johna B. (@gojohnab) header
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Johna B.

@gojohnab

Boston terrier mom❤️AMEC CEO,PRN Measurement Hall Of Fame, ICCO Hall of Fame, PRCA Fellow, DAA Steering Committee,IPR COMMISSION, measurement data nerd!

 AZ
amecorg.com
Joined April 2008
  • Tweets12.2K
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  • Followers4.8K
1.6KMedia
Photo by Johna B. (@gojohnab)Photo by Johna B. (@gojohnab)Photo by Johna B. (@gojohnab)Photo by Johna B. (@gojohnab)Photo by Johna B. (@gojohnab)Photo by Johna B. (@gojohnab)Photo by Johna B. (@gojohnab)Photo by Johna B. (@gojohnab)Photo by Johna B. (@gojohnab)Photo by Johna B. (@gojohnab)
Johna B. retweeted
Francois van Dyk (@sbalie) profile picture
Francois van Dyk@sbalieOct 1
Edward Bernays Didn’t Know AVEs. That’s the Point. — CommPRO commpro.biz/news/edward-bern… - great article by @gojohnab @AmecOrg !
Edward Bernays Didn’t Know AVEs. That’s the Point. — CommPRO

Edward Bernays Didn’t Know AVEs. That’s the Point. — CommPRO

Johna Burke reflects on an AI-driven conversation with Edward Bernays that raises a timely question for communicators: Are we measuring what we do, or the value and impact we actually create?

commpro.biz
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Johna B. retweeted
AmecOrg (@AmecOrg) profile picture
AmecOrg@AmecOrgOct 9
🇺🇸➡️🇬🇧 𝗡𝗲𝘄 𝗬𝗼𝗿𝗸 𝗦𝗲𝘁 𝗧𝗵𝗲 𝗦𝘁𝗮𝗴𝗲. 𝗡𝗼𝘄 𝗜𝘁’𝘀 𝗟𝗼𝗻𝗱𝗼𝗻’𝘀 𝗧𝘂𝗿𝗻. Early Bird registration ends 12 October. AMEC members benefit from preferred rates. Book your pass or explore bundle options: 🕊️🎫 bit.ly/AMECAIdayLondon2
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Next up at the #ICCOGlobalSummit: "No More Excuses: Making Measurement Work.” David Lian, Felicia Nugroho, and Iskren Lilov, moderated by @gojohnab, unpack how the industry can move from intent to impact, where data, trust, and accountability finally align. @ICCOpr @avianWE
Image from Nitin Mantri 🇮🇳 (@nitinmantri)
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IPA, IFRRO, STM, IAF Oppose South Africa’s #Copyright Bill | @Porter_Anderson rebrand.ly/p6vd3r4 @intpublishers @stmassoc @intauthors @ifrro @copyrightclear | A joint statement from major world publishing bodies appeals to the National Assembly to vote down its bill.
Image from PubPerspectives (@pubperspectives)
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In our newest Muck Rack Academy course, industry professionals @ginidietrich, @gojohnab and @cspenn take you on a deep dive into the world of #mediameasurement in our newest fundamentals course! Register today: academy.muckrack.com/fundame…
Image from Muck Rack (@muckrack)
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Our newest Muck Rack Academy course, Fundamentals of Media Measurement, is here! Test your knowledge ⬇️ and take the free course to learn from industry professionals like @gojohnab! How many steps are included in the @AmecOrg Integrated Evaluation Framework? academy.muckrack.com/fundame…
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Exciting day at the 2023 #ICCOGlobalSummit!✨We delved into thought-provoking topics like geopolitics, disinformation, and the transformative role of AI technologies. Shoutout to the @ICCOpr for organizing this incredible event!👏
Anna Tsenova, Marketing Manager at A Data Pro, Johna Burke, Global Director at AMEC, and Vladimir Petkov, CEO at Identrics.

ALT Anna Tsenova, Marketing Manager at A Data Pro, Johna Burke, Global Director at AMEC, and Vladimir Petkov, CEO at Identrics.

Image from Identrics (@Identrics)
Image from Identrics (@Identrics)
Image from Identrics (@Identrics)
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Great conversation on #AI in #PR - the art, ethics and impact moderated by @amecorg’s @gojohnab with AMEC chair @aseemsood , @RainaLazarova Vlado Petkov and @MilkHoneyPR’s Sanjiv Winayak #ICCOGlobalSummit – at Poland
Image from Richard Bagnall, FCIPR, FPRCA, FAMEC (@richardbagnall)
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What an incredible moment! Congratulations to @isro for the successful landing of #Chandrayaan3 on the moon this morning. Today India became the first country to successfully achieve a soft landing on the southern polar region of the moon.
ISRO (@isro) profile pictureISRO
@isro23 Aug 2023
Chandrayaan-3 Mission: 'India🇮🇳, I reached my destination and you too!' : Chandrayaan-3 Chandrayaan-3 has successfully soft-landed on the moon 🌖!. Congratulations, India🇮🇳! #Chandrayaan_3 #Ch3
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Johna B. retweeted
PR Daily (@PRDaily) profile picture
PR Daily@PRDaily30 Jul 2023
The Reuters Institute’s Digital News Report 2023 sheds light on a difficult media environment. link.ragan.com/451twdu

Fragmented channels, selective tune out: The state of media today - PR Daily

The Reuters Institute’s Digital News Report 2023 sheds light on a difficult media environment. The current state of media presents deep challenges for those of us who make our living reaching...

prdaily.com
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Thanks to @therealprmoment for chatting to @stephbridgeman and me about 6 key themes coming out of @amecorg’s recent #amecsummit from Miami. If you’re interested in measuring #comms and #pr then please take a listen prmoment.com/six-key-themes-… – at Saint-Mandrier-sur-Mer, France

Six key themes from AMEC’s Measurement Summit 2023

“If we want to demonstrate our measurement journey we have to move from outputs to outcomes” (PR) must as an industry avoid substitution error” Here is a…

prmoment.com
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Thank you @communicatemag for featuring my piece on the opportunities and risks to #publicrelations and #comms coming from #AI communicatemagazine.com/feat…

GENERATIVE AI IS EXPLODING. SO WHAT?

communicatemagazine.com
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Johna B. retweeted
AmecOrg (@AmecOrg) profile picture
AmecOrg@AmecOrg23 May 2023
Excellent recap by @SparklyPinchy of the @jimmacnamara #AMECSUMMIT session that ended with a standing ovation. Bravo all! provokemedia.com/latest/arti…
AMEC Summit: “Comms Must Move From Being Media-Centric To Being Audience-Centric"

AMEC Summit: “Comms Must Move From Being Media-Centric To Being Audience-Centric"

Academic and author Jim Macnamara, who has spent three years evaluating the World Health Organization’s Covid communications, shared his conclusions at the global measurement summit.

provokemedia.com
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Wow, what a stat, but what an untapped opportunity #amecsummit
Image from Steph Bridgeman (@stephbridgeman)
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If you're watching the brilliant presentation from @coveragebook's @stellabayles on data literacy in #PR at the @AmecOrg Summit, here's the podcast she just referenced with @allison_spray of @HKStrategies. It's well worth a listen #AMECSummit podcast.coveragebook.com/dat…
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AI in PR 🤝 Golden retrievers Content that Paul likes #amecsummit
Image from Paul Stollery (@PaulStollery)
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I am currently writing LOTS of notes on the presentation from @doshimohan of @NinestarsGlobal and @notallyellow of @Commetric on prompt writing for generative AI at @AmecOrg Summit. Really useful, practical stuff 👍🏻 As always, expertly moderated by @richardbagnall #AMECSummit
Image from Darryl Sparey 📈 (@DarrylSparey)
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Brilliant @notallyellow on ChatGPT use cases in measurement and evaluation #amecsummit #Miami
Image from Rayna de Lange (@RaynaDeLange)
Image from Rayna de Lange (@RaynaDeLange)
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“We have see the power of using data to really understand consumer behavior so we can then build a strategy to change perception”- Emily Metz - CEO of @AmEggBoard #amecsummit
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“A constant feedback loop is powerful. It is about your audience- not media- by listening we can design business solutions that fit their needs” - @meganhbagwell @MichelinUSA #amecsummit
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