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Vibe coding made building an iOS app easy.
Apple still makes the last 10% painful.
Signing.
TestFlight.
IAP.
Privacy.
App Store rejection.
So I’m opening a small iOS Launch Rescue service.
Already built the app?
I’ll help get it from current state → App Store submission/release.
Fixed scope. No long-term contract.
DM “SHIP” if you’re stuck.
After a long time, I’m planning to switch back to Android. But before making the switch, flashing a custom ROM tailored to my needs is an absolute must.
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Morning: client meetings.
Evening: product team meetings.
Running a service business and building products in parallel isn’t easy.
One keeps the present running.
The other builds the future.
The hardest part?
Making sure the present doesn’t consume the future.
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Building products for what's coming next.
With iPhone Duo on the horizon, I’ve been thinking about how people will actually get work done on new form factors.
I built eSign PDF around one simple idea
A document needs your signature. Why should it take more than 20 seconds?
Open. Sign. Send.
No printer. No laptop. No unnecessary steps.
The app is ready for the next wave of iPhone productivity.
Years of building apps taught me one thing the best feature is the step you eliminate.
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Google India suddenly switched from postpaid to prepaid billing without clear communication. Despite email reminders, I had no idea why my services stopped working. This led to customer complaints and even cost me customers. Such sudden changes seriously hurt businesses.
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Sign PDF is a keyword.
Sign a rental lease on my iPhone without printing is a problem.
The second tells you what the user wants, why they're searching, and what success looks like.
I'm no longer optimizing just for keywords.
I'm optimizing for jobs.
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One SEO guide brought more downloads for eSign PDF than my paid campaigns.
Sounds like a win, right?
But only 1.54% of website visitors became app users.
That's when I realized:
Ranking is not distribution.
I'm rebuilding the entire search → product → revenue loop.
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STOP.
That's what I told myself today while reviewing eSign PDF analytics.
SEO is bringing traffic. Only 1.54% become app users. Even fewer pay.
I've been building products for over a decade. One lesson keeps coming back
More distribution won't fix weak positioning.
So I'm going back to fundamentals.
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I launched Cartoon Me over a year ago.
It was just another AI cartoon generator.
People used it. Some paid. But something was missing.
Then one day, it hit me.
People don't want another AI-generated picture. They want something worth sharing with someone.
So we rebuilt the experience around one simple idea:
What if you and your favorite person could become characters in your own story?
A love story with your partner.
A haunted adventure with your best friend.
A fun story with your pet.
Pick a story. Invite someone. Become the characters together.
The new Cartoon Me is live.
I'd love for you to try it with someone and tell me if we got this right.
apps.apple.com/app/id6744243…
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What if you and your favorite person could become characters in your own story?
That's what we just launched in Cartoon Me.
Get lost in a haunted house with your best friend.
Star in a romantic adventure with your partner.
Turn your pet into your story's co-star.
15 stories. Two characters. Endless memories.
Pick a story → Invite someone → Become the stars.
Because the best stories aren't just about you. They're about who you share them with.
Cartoon Me is live!
apps.apple.com/in/app/cartoo…
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12 years of building Paydeck taught me one brutal lesson about product positioning
You have 10 seconds to make users understand your value.
If you need more, your positioning needs work.
15 years building products. 12 years building Paydeck. One realization.
If users can't understand your product's value in 10 seconds, you've already lost them.
Nobody comes to admire your engineering or explore your features.
They come to solve a problem. That's it.
That's why we redesigned Paydeck India around two principles
1. 10 seconds to understand the value.
2. 60 seconds to get the job done.
No unnecessary steps. No complexity disguised as innovation.
After 15 years, I've learned that great product design isn't about adding more. It's about removing everything that gets in the user's way.
That same philosophy is driving our expansion across Southeast Asia.
Paydeck India refreshed.
Next up: Paydeck Thailand 🇹🇭
Users don't come to your product for a honeymoon.
They come for an outcome. Deliver it fast.
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15 years building products. 12 years building Paydeck. One realization.
If users can't understand your product's value in 10 seconds, you've already lost them.
Nobody comes to admire your engineering or explore your features.
They come to solve a problem. That's it.
That's why we redesigned Paydeck India around two principles
1. 10 seconds to understand the value.
2. 60 seconds to get the job done.
No unnecessary steps. No complexity disguised as innovation.
After 15 years, I've learned that great product design isn't about adding more. It's about removing everything that gets in the user's way.
That same philosophy is driving our expansion across Southeast Asia.
Paydeck India refreshed.
Next up: Paydeck Thailand 🇹🇭
Users don't come to your product for a honeymoon.
They come for an outcome. Deliver it fast.
Imagine sending your partner a poster of you two as vampire royalty.
No explanation. Just
This is us now.
Been building something fun where you and your favorite person become characters in your own cartoon adventures.
Here's a little sneak peek.
Who would you make one with?
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Your couple photos are cute. 🥹
But what if you and your partner became VAMPIRE ROYALTY? 🧛♀️🖤
Your faces. Your own characters. Your own cartoon universe.
That’s the magic of Cartoon Me.
Forget boring selfies. Become the main characters.
Tag the person you’d rule a vampire kingdom with. ❤️
#CoupleGoals #CartoonMe #CoupleArt #VampireAesthetic
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