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sustaining donor engagement to reduce boredom, coupled with streamlining the experience to avoid frustration, can help managers connect with donors on an emotional level by creating meaningful experiences. @AlexChernev @HarvardBiz hbr.org/2023/03/remove-bored… #donorexperience

Get donors to flow. Flow is the mental state in which a person is fully immersed in an activity and derives great enjoyment from it. @AlexChernev @HarvardBiz hbr.org/2023/03/remove-bored… #donorexperience #behaviouralscience #charities

Another effective approach to engaging donors on an emotional level is to create a sense of flow, also referred to as “being in the zone.” @AlexChernev @HarvardBiz hbr.org/2023/03/remove-bored… #donorexperience #behaviouralscience #charities

multiple technologies — including powerful computing, ubiquitous sensors, machine learning — provides NPOs with an ever-increasing ability to craft compelling interactive experiences @AlexChernev @HarvardBiz hbr.org/2023/03/remove-bored… #donorexperience #behaviouralscience #charities

To excite donors & reengage them w/ a NPOs mission many managers are redesigning their offerings by adding interactive experiences aimed at connecting w/ donors on a emotional level @AlexChernev @HarvardBiz hbr.org/2023/03/remove-bored… #donorexperience #behaviouralscience #charities

There are two basic ways to engage donors on an emotional level: generating excitement and creating flow. @AlexChernev @HarvardBiz hbr.org/2023/03/remove-bored… #donorexperience #behaviouralscience #charities

NPOs can break hedonic adaptation pattern (the fade of something new) by energizing donors w/ interactive experiences that create excitement & generate a deeper sense of connection @AlexChernev @HarvardBiz hbr.org/2023/03/remove-bored… #donorexperience #behaviouralscience #charities

Initially strong emotional experiences tend to fade. This inevitable decline in the intensity of emotional experiences is a key challenge to creating long-term donor value. @AlexChernev @HarvardBiz hbr.org/2023/03/remove-bored… #donorexperience #UX #behaviouralscience #charities

Sometimes it's not the info being asked, it's the timing. A first time donor shouldn't have to provide endless info. Build a relationship first, then ask more info later. @AlexChernev @HarvardBiz hbr.org/2023/03/remove-bored… #donorexperience #UX #behaviouralscience #charities

Asking donors to provide personal info can be construed as privacy invasion. If must collect certain info, charities should tell donors why and how it will benefit the latter. @AlexChernev @HarvardBiz hbr.org/2023/03/remove-bored… #donorexperience #UX #behaviouralscience #charities

Charities: manage program donation choice overload by providing a default option - an alternative that is automatic unless the decision maker makes an active choice. @AlexChernev @HarvardBiz hbr.org/2023/03/remove-bored… #donorexperience #UX #behaviouralscience #charities

For charities that offer program-specific donations, tailor the assortment of choices to client needs while prioritizing options that fit the preferences of donors. @AlexChernev @HarvardBiz hbr.org/2023/03/remove-bored… #donorexperience #UX #behaviouralscience #charities

For charities that offer program-specific donations, know this: Curate options that provide donors with sufficient variety while minimizing choice overload. @AlexChernev @HarvardBiz hbr.org/2023/03/remove-bored… #donorexperience #UX #behaviouralscience #charities

Frustration in the donor experience means an unexpected increase in effort,time,money when interacting with a NPO. e.g. an unnecessarily long donation page asking for endless info can create Frustration. @AlexChernev hbr.org/2023/03/remove-bored… #donorexperience #UX #charities

Donors want to be fulfilled, then interact w/ charities to seek a satisfying way to fulfill this need. This core motivation for creating a meaningful experience is unchanged @AlexChernev @HarvardBiz hbr.org/2023/03/remove-bored… #donorexperience #UX #behaviouralscience #charities

Aim to remove the two main detractors of a donor’s emotional journey: frustration and boredom. @AlexChernev @HarvardBiz hbr.org/2023/03/remove-bored… #donorexperience #UX #behaviouralscience #charities

While generating positive affect is essential, it often is even more effective to minimize negative (donor) experiences. @AlexChernev @HarvardBiz hbr.org/2023/03/remove-bored… #donorexperience #UX #behaviouralscience #charities

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Virtual Fundraising Ideas for NPOs @CauseVox Idea 8 Social Media "Takeover": Partner with a corporation that aligns with your charity. Have them post & share content from your cause for a day. causevox.com/blog/virtual-fu… #virtualfundraising #peertopeer #onlinefundraising #nonprofits