Exciting news! Swym Wishlist Plus made the cut as a launch partner for @Shopify's new Customer Accounts feature. Looking forward to seeing this live on our customers' sites!

To our merchants and partners, the security of your storefront remains a key priority for us. We’ve published a detailed update on the October 14 Wishlist Plus incident, including what happened, the actions taken, and guidance for merchants. Read the full update here: buff.ly/B1sOtol

Everyone wants the shopper’s attention. But once you’ve got it, how much attention are you paying to them? At ShopQuest, rising acquisition costs and shopper intent were part of that conversation. When someone’s interested but hasn’t bought yet, understanding what they’re waiting for gives you a better chance of making your next message useful. Swipe through for more from #ShopQuest, including why AI tools have to prove useful beyond the demo ↓

Cards on the table: let’s talk about your #BFCM plan! We’re spending Oct 16 in Austin with Frankly Ecommerce and Brian Massey of Conversion Sciences, getting into offers, landing pages, waitlists, and the BFCM decisions that are still up for debate. Then over lunch, our own Ashley Bondeson is joining Patrick Scott Pitman to talk wishlist and back-in-stock flows: what gets shoppers to come back, what tends to convert, and the first thing she’d set up if there were only an afternoon to work with. If you’re in Austin and still making BFCM calls, you’ll probably want to be in this one. Comment below for the invite.

Pick your problem with Meherish and see which part of your wishlist strategy you should be working on next. A lot of brands start with the obvious use cases: wishlist reminders, back-in-stock, price-drop and low-stock alerts. But that doesn’t have to be where your wishlist strategy stops! You can use wishlist behavior to build segments, bring saved products into winbacks, add them to newsletters, or even use them in post-purchase flows. The session walks through how to move from the basic triggered flows into more of those use cases. Catch the full Wishlist Plus × Klaviyo session on YouTube.

Growth at Swym just got a name: Elevate. As Swym expands, we want people here to get closer to more of the business too: more context, more conversations across teams, more chances to take on something new, and a clearer view of how decisions get made. Over the next six months, Swymmers will spend time with specialists, work on Communication, Influence, Judgment and Commercial acumen, and use what they learn in the work they already do. We’re stoked to see what our future leaders do with it!

Swymbiosis Chapter 3 gave us exactly the kind of day we hoped for when we started planning it. Yesterday was all about getting 1,500 trees into the ground with Karisakattu Poove Trust, and a lot of credit goes to the KP team, who had already done so much of the prep before we arrived and stayed with us through the planting, guiding us as we went and keeping the day moving. And to every Swymmer, friend, and family member who came along, thank you for bringing the energy, the patience, and a fair bit of arm strength. 💚 #swymbiosis #treeplantation

We’ve got some groundbreaking news. And we do mean ground-breaking. 🌲 On September 28, we’ll be at the Chennapalli Panchayat site in Shoolagiri with Karisakattu Poove Trust, planting 1,000 trees as part of Swymbiosis. Swymbiosis has always grown alongside Swym. As we grow, we want that growth to extend beyond the company too — through the way we care for the environment around us. This time, that means getting 1,000 saplings into the ground and giving them room to grow for years to come. #treeplantation #swymbiosis #naturerestoration #growth

The run-up to BFCM has begun, and Austin’s Shopify community is already in motion. 🏃‍♀️‍➡️ Last Thursday in Austin, store owners, operators, marketers, agencies, and e-commerce leaders came together to share insights, make new connections, and prepare for the busiest stretch of the year. Round two: Oct 7. Come join us!

K:BOS got the yappiest version of Swym. There was a LOT to discuss. Klaviyo is pushing further into agentic AI, which had us thinking (and talking) about the other half of that equation: the shopper intent that feeds it. Perfect timing for the first outing of our Intent Yield Score. A lot of you stopped by to find yours, and Krista from Sun Coast Sciences officially left K with the highest score. 🏆 We also got some much-needed face time with Solvative, Clearer.io, 1R, Consio, Athos + friends over drinks at SmarterSips. Boston, we had fun! See you next year.

If you’ve ever installed Wishlist Plus, built on top of it, introduced us to a merchant, worked through an integration with us, or told us something needed fixing, you’re in this anniversary too. Today marks 10 years of Wishlist Plus on Shopify. ❤️ There’s no version of this milestone that belongs to Swym alone. Too many people have had their fingerprints on the product over the years, from the agencies that backed us early to the partners we kept finding new things to build with, and the 48,000 merchants who trust Swym today. A decade is a hell of a long time in ecommerce. Getting to spend ours in the Shopify ecosystem has been quite the ride. So this one goes out to everyone who’s had a hand in it! @getswym × @shopify. 10 years. Here's to keeping the wish alive!

DotDev week has a way of bringing the Shopify ecosystem together. We had a great time at Klaviyo's Appy Hour, Zapiet's Epic Party, and catching up with friends, old and new, along the way. 📍Toronto