A storefront is more than a homepage.
Meet Vellum, a demo store built with Setka – from the first impression through product discovery and checkout.
The goal: make the whole e-commerce experience feel considered from the start, without turning your store into a software project

ALT Vellum demo storefront shown on desktop, with a soft editorial design, large lifestyle imagery, and product-focused layout.

ALT Mobile view of the Vellum homepage, continuing the same calm visual style and product-led storefront design.

ALT Vellum product page on mobile, with large product imagery, product details, and purchase controls.

ALT Vellum checkout on mobile, showing the final step of the shopping journey in the same storefront experience.