Our rule for podcast pitches is one follow-up, sent 2 days later for a small show or a week later for a big one, as a reply in the same thread.
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Trump's one Joe Rogan appearance in 2024 drew more than 38 million views on YouTube. For 2026, the bigger opening for most candidates is probably down the ballot, on the shows their district actually listens to.
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With the press you get hours to jump on a breaking story. On podcasts you get days, sometimes a couple of weeks, because hosts book their guests so far ahead.
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Getting booked on podcasts is mostly finding the small set of shows whose listeners are the people you want to reach, then giving each host a reason to say yes.
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Just because a podcast covers the right topic doesn’t mean it’s the right fit.
Say you’re looking for an entrepreneurship show.
You search “entrepreneurship,” find a podcast with 100+ episodes and it feels like an easy yes. But then:
• The audience doesn’t match your target audience
• They’ve never had anyone like you/your client on the show before
• Listeners aren’t engaged
Suddenly, it’s not such a great match.
Before you pitch, it’s worth checking Rephonic to find out:
You can now send pitches from your own email address without leaving Rephonic. Here’s how it works 👇
• Select a podcast in your campaign
• Select the podcast contact
• Edit your sequence (pitch + follow up)
• Choose an inbox to send from
• Review and send
You can now manage your podcast guesting campaign in Rephonic with a new “Board” view.
If you prefer a visual workflow, you can switch from “List” to “Board” and drag-and-drop opportunities as they move through your pipeline.
This essential guide to podcast media training will help you understand that while your interview should sound conversational, you shouldn’t walk into podcasts unprepared.
Read more here 👇
rephonic.com/blog/podcast-me…
Booking podcast guest appearances without having a clear indication of audience size is a gamble.
You risk pitching shows that are misaligned - either too small to make an impact or too big to realistically interview you/your client.
When you’re starting your research, you might look at:
• Ratings & reviews
• Chart rankings
• Social media following
PR teams use Rephonic’s podcast search tool because, unlike consumer platforms such as Spotify and Apple Podcasts, it is built specifically for outreach and makes it much easier to find the right podcasts to pitch.
Let's explore the podcast search engine in more depth 👇
rephonic.com/blog/podcast-se…




